Doodle Productions

Doodle Productions is a London-based animation studio, multimedia developer and educational publisher creating content for young audiences. Its work combines science, technology, engineering, the arts and mathematics through animated storytelling, print publications, interactive experiences and educational products. The company owns and operates the OKIDO brand, connecting its characters and learning themes across television, magazines, digital play and physical games.

The studio grew out of OKIDO Magazine, which began in 2007, and its production company was incorporated in 2011. Its best-known television production, Messy Goes to OKIDO, premiered on BBC’s CBeebies in September 2015. Featuring Adam Buxton as the voice of Messy, the animated comedy follows a curious monster and young investigators as they explore everyday science questions through stories and adventure. Across three seasons and 104 eleven-minute episodes, the series has reached audiences in more than 96 countries, including through HBO Max and U-Kids China. Serious Kids manages worldwide sales.

Animation and educational publishing

Doodle Productions handles a full production pipeline in-house, including storyboarding, asset modelling, rigging, 3D and 2D animation, lighting, compositing, editing and sound integration. Its capabilities extend from character design and world building to television development and co-production, allowing it to develop educational ideas across different formats.

Publishing remains a substantial part of its work. Monthly OKIDO Magazine serves children aged 3–7 and has exceeded one million printed copies. In 2025, the company expanded its publishing portfolio with Kurio Magazine, a science, art and comics publication for readers aged 7–12.

The studio also develops learning experiences beyond broadcast and print. It introduced the World of OKIDO mobile and tablet app in 2022 for children aged 3–7, alongside STEAM-focused play kits and educational games. Its Which Way? board game, co-developed with OjO, introduces preschool children to foundational computational thinking. Together, these activities connect the studio’s animation and publishing work with hands-on and interactive learning.