Ditroit
- Open roles
- 0
- Founded
- 2009
- Employees
- 1-10
- Offices
- 1
About Ditroit
Ditroit is an independent motion design, CGI and visual consultancy studio founded in Milan in 2009. Its work combines creative direction, animation and image making for commercial campaigns, broadcast identities and experimental installations. The studio developed its early practice through channel idents and broadcast graphics for MTV and AXN before expanding into product imagery and broader brand storytelling.
Research and visual refinement shape its approach. Ditroit describes its aesthetic through the “realism of abstraction,” using polished, essential compositions across moving images and digital stills. Its capabilities encompass photorealistic and stylized CGI, look development, material and surface design, textural simulation, and both 2D and 3D animation. Creative consultancy extends from concept development and narrative design to art direction, brand identity systems and script visualization.
Product imagery and commercial storytelling
The studio produces full-CGI commercials, product films and still-image libraries for digital and print use. Its work spans consumer technology, luxury goods, fashion, eyewear, automotive advertising, entertainment and consumer products. Product visualization includes detailed treatments of materials such as metal, glass, fabric and Alcantara, alongside more abstract imagery developed around a brand or product narrative.
For Microsoft’s Copilot+ PC campaign, Ditroit collaborated with BUCK on more than 1,000 CGI product stills and films covering the Surface 2024 lineup. Other technology work includes Huawei’s Mate XT Ultimate Design campaign and imagery for the Raffaello Research Center. Luxury projects include Hublot watch animations, Emporio Armani watch and jewelry assets, and surreal, nature-infused films for Fendi eyewear.
Its portfolio also includes the all-electric Nissan Micra teaser, produced with Passion Paris and Nissan United, alongside campaigns for Pantene, Diesel, Ray-Ban and Kit Kat. Broadcast work remains part of its practice through MTV idents and entertainment graphics. Beyond advertising, Ditroit develops experimental creative technology projects and interactive installations, bringing its design and animation background into physical experiences.
More about Ditroit
Founders and leadership
The studio was founded by Salvatore “Salvo” Giunta, Pietro Furbatto, Vincenzo Memeo and Sergio Papa. The report identifies Giunta as Creative Director, Claudio Gasparollo as Senior Designer and Irene Costantini as Creative Producer. Giunta previously worked as a motion designer in MTV Italia’s creative department.
Operating model and experimentation
Ditroit works with a compact core team that expands through project-based freelance specialists. Its ISAAK collaboration with ABB uses an algorithmic robotic arm to draw dynamic visitor portraits on paper, extending the studio’s image-making practice into live participation.
Publishing and design education
For its tenth anniversary in 2019–2020, the studio published Ditroit: Ten Years Book. Edited by Davide Giannella with a foreword by Justin Cone, the retrospective documents its creative evolution through behind-the-scenes sketchbooks and design methodologies.
Studio members also speak and lead workshops at design festivals, including Digital Design Days in Milan and Palermo.
Notable credits
27 creditsOffices
Where Ditroit is based
- Viale Abruzzi, 32, 20131 Milano (MI), ItalyMilan, Lombardy, Italy
Milan office
HeadquartersCompany headquarters and production studio for management, concept design, art direction, CGI and motion graphics.
Open roles
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