Disguise

Disguise is a British entertainment technology company developing integrated software, hardware and cloud platforms for real-time visual experiences. Headquartered in London, it supports teams working across live entertainment, virtual production, broadcast and immersive installations. Its technology connects the planning and simulation of visual content with its delivery on stages, architectural surfaces and LED volumes.

Technology and production workflows

The platform combines Disguise Designer, its proprietary real-time 3D visualization software, with dedicated media servers, including the gx and vx product lines. Cloud asset workflows and camera tracking synchronization extend this system into collaborative production and extended reality environments. Together, these components help production teams coordinate complex visual playback and map pixels onto physical surfaces with 3D precision.

Applications range from projection mapping for concerts and theatrical stages to LED volume playback for film and television. The company also supports real-time broadcast graphics, immersive fixed installations, experiential brand activations, esports, corporate presentations and themed entertainment. Its systems serve both temporary live productions and permanent visual environments.

Alongside its products, Disguise provides virtual production consultation, technical and creative production advisory, workflow integration and round-the-clock technical support. Professional training and certification are offered through Disguise Learn, supporting the technicians and creative teams who operate its systems.

Origins and development

The technology originated within the London art and design collective United Visual Artists in 2003. It became a standalone commercial enterprise as d3 Technologies in May 2010, followed by UK incorporation in 2012. The company adopted the Disguise name in November 2017.

In March 2021, The Carlyle Group acquired a majority stake, while Epic Games took a minority equity position. Subsequent acquisitions expanded the group's capabilities in projection simulation, broadcast graphics and virtual production creative services. Disguise continues to operate an international network of engineering, demonstration and customer support facilities, combining its product platform with practical assistance for teams delivering complex visual productions.