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Diestro

Creative & Production
Open roles
0
Founded
2010
Employees
1-10
Offices
1

About Diestro

Diestro is an independent art direction, motion design and audiovisual animation studio based in Barcelona. Established through a collaboration between illustration and motion graphics practitioners, it develops visual identities and moving-image work for broadcasters, entertainment producers, brands and agencies. Its practice brings together traditional illustration, 2D and 3D animation, live-action filmmaking and visual effects.

The studio works across both the creative development and production of audiovisual projects. Its capabilities include concepts, styleframes, storyboards, visual identity systems, character animation, compositing and post-production. Broadcast design is a particular focus, encompassing channel identities, station IDs, programme openers, promotional graphics and on-air continuity. Its broader work includes film titles, cinematics, mapping shows and live event visuals.

Broadcast identities and sports graphics

A substantial project was the graphic overhaul of LaLiga TV, commissioned by Mediapro. Diestro developed the channel’s visual identity alongside opening sequences, continuity elements and real-time match graphics. The package combined broadcast storytelling with practical information systems, including scoreboards, match clocks, statistics and player imagery.

Other broadcast work includes visual identity and on-air packaging for AXN, Canal+, Al-Jazeera and Red Bull TV. For Sony PIX India, Diestro collaborated with AXT and No Pretendas on a winning channel identity proposal. It also developed a conceptual Sony Channel Spain rebrand with AXT and contributed to the opening and graphic package for the Esport3 programme Onze.

Film and tailored production

Alongside television branding, Diestro contributes to narrative filmmaking through visual effects and production collaboration. Its credits include associate production and visual effects for Mónica Mateo’s Adam Peiper, as well as visual effects for You Will Never Be Back.

The studio describes an approach centred on research, experimental animation and graphic systems tailored to individual projects. Its work connects art direction with technical production, adapting illustration, CGI, live action and compositing to the visual language and delivery requirements of each commission.

More about Diestro

Founders and creative leadership

  • David Fernández is identified as co-founder, illustrator and art director; Hugo Basism as co-founder, director and motion graphics artist.
  • The report also identifies Lucas Elliot as executive and creative director, and Javier Gutiérrez as director, calligrapher and broadcast designer.

Production methods and operating model

  • For LaLiga TV, Diestro produced more than 200 real-time graphics and statistical broadcast pieces for 4K, HD and SD feeds. The production combined parametric player photography, motion capture using five professional footballers and digital matte painting.
  • The report describes a core team of directors and creative leads that scales through specialist freelance CGI artists, compositors and animators according to project requirements.

Education and recognition

  • Diestro has participated in specialist motion graphics and typography workshops at ESDAPC / Escola d’Art i Superior de Disseny Pau Gargallo.
  • The LaLiga TV rebranding and on-air graphics package was named a finalist at the Motion Awards 2018.

Notable credits

14 credits
  • LaLiga TV rebranding and on-air graphics package
  • AXN channel visual identity
  • Sony PIX India rebrand, with AXT and No Pretendas
  • Sony Channel Spain conceptual rebrand proposal, with AXT
  • Onze — Esport3 / TV3 opening and graphic package
  • Al-Jazeera broadcast identity and graphics
  • Red Bull TV broadcast identity and graphics
  • Canal+ network image series and channel IDs
  • Generación NBA — Canal+ sports branding
  • Antena 3 channel branding
  • Ikea commercial campaigns
  • Volkswagen commercial campaigns
  • Adam Peiper — associate production and visual effects
  • You Will Never Be Back — visual effects

Offices

Where Diestro is based

1 location
  • Barcelona office

    Headquarters
    Carrer de la Ciutat de Granada, 28, 08005 Barcelona, SpainBarcelona, Catalonia, Spain

    Primary studio in Poblenou, housing direction, concept art, animation, CGI, motion design and post-production management.

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