Further

Further is a global creative agency working across branding, campaigns, digital products, production and experiences. Founded in London in 2009 as DesignStudio, it adopted its current name in September 2025. Its work connects business strategy with visual, verbal and experiential design, helping organisations develop brands and express them across products, communications and physical environments.

The agency’s branding practice spans positioning, brand architecture, naming, visual identity and tone of voice. It develops identity systems that extend into motion, sound and digital interfaces, alongside guidelines for their use. Its digital and product work includes experience design, prototyping and global UI/UX systems. Campaign and production capabilities encompass creative direction, art direction, motion graphics, CGI and VFX, while its experience practice covers spatial branding, exhibitions, interactive installations and immersive environments.

Selected work

Its DesignStudio heritage includes Airbnb’s 2014 global rebrand and the creation of the Bélo symbol, the Premier League’s visual identity and broadcast graphics, and Deliveroo’s identity transformation introducing the Roo mark. Other work includes Eurostar’s post-merger positioning and customer experience, branding across EA Sports FC and EA FC Pro, and TUI Group’s brand system and digital design architecture.

The portfolio also includes Going’s strategic renaming and illustration system, a visual universe for Rainbow Six Siege X, and immersive fan engagement work for UFC. These projects reflect a practice serving technology platforms, sport and gaming, travel, entertainment, financial services and consumer businesses.

Further operates through studios in London, New York and Dubai. Its September 2025 relaunch followed a Waterland-backed combination with specialist creative businesses in 2024, supporting an expansion from its established identity-design practice into broader brand transformation, campaigns, digital products and live experiences.