Denver Broncos

Organization Overview

The Denver Broncos are a professional American football franchise competing in the National Football League (NFL) as a member of the American Football Conference (AFC) West division. Established in 1959 as a charter member of the American Football League, the organization has evolved into a multifaceted sports and entertainment enterprise. Headquartered in Englewood, Colorado, the club operates a comprehensive internal infrastructure that spans professional athletic competition, stadium management, digital media production, and large-scale brand marketing.

Creative & Production Operations

Beyond the field, the Broncos maintain a robust in-house creative and production division. This team is responsible for the development of high-fidelity digital content, including the Behind the Broncos documentary series, broadcast-quality pre-game shows, and immersive in-stadium motion graphics for the HDR displays at Empower Field at Mile High. The organization’s creative output encompasses:

• Brand Stewardship: Management of the team’s visual identity, including the 2024 Mile High Collection uniform redesign.
• Digital Media: Production of podcasts, social storytelling, and episodic features for linear and streaming platforms.
• Experiential Design: Development of gameday entertainment, environmental graphics, and partner-integrated activations.

Corporate Structure & Facilities

The franchise is owned by the Walton-Penner Family Ownership Group, led by CEO Greg Penner. Business operations are conducted through the Denver Broncos Team, LLC, with venue management handled by the affiliate Stadium Management Company, LLC. The organization operates from two primary hubs: the 26-acre Broncos Park Powered by CommonSpirit training campus in Englewood and the Empower Field at Mile High stadium complex in Denver. The club is currently engaged in long-term development initiatives, including the acquisition of the Burnham Yard site for future sports and entertainment infrastructure.