Deluxe VR
- Open roles
- 0
- Founded
- 2016
- Employees
- 1-10
- Offices
- 0
About Deluxe VR
Deluxe VR was a creative production unit established by Deluxe Entertainment Services Group in April 2016 to develop virtual reality, augmented reality and mixed reality experiences. Based in Southern California, it combined immersive storytelling with production and post-production expertise for entertainment, advertising and enterprise projects.
The studio offered complete production support as well as individual creative and technical services. Its work brought together live-action 360-degree capture, interactive environments and pre-rendered computer animation. Projects could draw on ideation, on-set capture, stitching, visual effects, spatial audio integration, color grading and finishing, with delivery tailored to mobile devices, tethered headsets and enterprise VR platforms.
Interactive storytelling and demonstrations
Deluxe VR publicly demonstrated its capabilities at the 2016 NAB Show. Its original experience Reco used an animated narrative about curious robot aliens to showcase cinematic storytelling in an interactive environment. A separate F-14 fighter jet demonstration allowed participants to inspect aircraft systems and experience virtual cockpit maneuvers, illustrating the studio's work beyond conventional entertainment production.
Its production approach combined real-time game-engine workflows with established visual effects and finishing techniques. Unreal Engine and Unity supported interactive development and level design, while post-production services addressed the technical demands of panoramic imagery and immersive presentation. The studio also contributed technical level design and VR environment production to Justice League VR in collaboration with Method Studios in 2017.
Company history
Deluxe VR operated as a specialized division within a broader creative services organization. Following Deluxe Entertainment Services Group's 2019 Chapter 11 restructuring and subsequent changes to its distribution and creative businesses in 2020, the division ceased operating as a standalone creative brand. Its documented work belongs to that historical production unit.
More about Deluxe VR
Historical leadership
At launch, Deluxe VR was headed by Malte Wagener, formerly a vice president at Method Studios and Company 3. Peter Shipkov oversaw engineering, and PJ Nachman headed business development. In June 2016, former Digital Domain CEO Ed Ulbrich joined Deluxe to lead visual effects and support Deluxe VR's expansion. These are historical appointments, not current leadership claims.
Shared production resources
The division combined a dedicated core team with access to artists across Deluxe's sister businesses, including Method Studios, Company 3, Stereo D, Rushes and Iloura. This provided a broader production resource for enterprise and entertainment contracts.
Production partnerships
Deluxe announced a post-production partnership with Nokia in March 2016 covering technical stitching, color grading and editorial workflows for the OZO VR camera system. In January 2017, Deluxe VR partnered with PROXi to deliver cinematic 360-degree experiences.
Notable credits
4 creditsOffices
Current and former locations of Deluxe VR
- 3401 Exposition Blvd, Santa Monica, CA 90404, USASanta Monica, California, United States
Santa Monica office
Former officeHistorical Deluxe VR headquarters within Deluxe's creative campus, alongside Method Studios and Company 3.
Open roles
Find your next role at Deluxe VR