Defect

Defect is an independent real-time 3D animation studio and narrative creative production house established in 2026. Based in New York City, it creates narrative-driven work using game-engine technology, stylized motion design, world-building, look development, and anime-influenced visual language.

The studio works across video games, fashion, music, and commercial advertising. Its capabilities include real-time 3D animation, Unreal Engine cinematography, narrative game cinematics, character animation, virtual production, and photography. Defect frames its work around developing distinctive visual worlds and delivering cinematic material for both entertainment and brand audiences.

Creative production

Defect offers services spanning:

• Game cinematics and original IP development
• Music videos and anime
• Visual design and brand films
• Photography

Its production approach combines creative development with real-time engine workflows. The studio's four-phase process moves from discovery and narrative alignment through visual direction, concurrent asset and cinematic development, and final platform-ready delivery with post-release support.

Selected work

Defect gained prominence through work on Bungie's 2026 Marathon launch campaign. The studio co-directed and produced the eight-minute Marathon Launch Cinematic, featuring “In Death We've Just Begun” by Poppy and Son Lux, in collaboration with EDGLRD and Bungie. It also created a 3D cinematic and promotional narrative sequence for Marathon Season 2.

For fashion, Defect produced and animated the 2026 Gucci – Link 2 Love short film, directed by Sam Goldwater. Across these projects, the studio applies real-time production methods to game trailers, branded films, and music-led visual work.