DE-YAN

DE-YAN is a global brand experience studio combining creative strategy, spatial design, creative technology, motion and live production. Founded in New York in 2014, it develops experiences that connect physical environments with digital content and interaction. Its work spans luxury, fashion, technology, sports, gaming, beauty and entertainment, with a geographic presence across North America, Latin America and Europe.

The studio brings strategy, conceptual design, engineering, motion graphics and physical construction into an integrated production model. Projects can extend from audience research, brand positioning and campaign ideas through spatial concepts, custom software, fabrication and on-site execution. This approach supports both temporary activations and longer-lived retail environments, allowing the studio to carry a concept through its visual, interactive and physical components.

Experiences across spaces and screens

DE-YAN designs flagship environments, pop-up stores, interactive pavilions, stages and brand worlds. Its creative technology work includes sensor-driven installations, augmented and virtual reality, spatial computing and real-time interaction. Motion and post-production capabilities encompass 2D and 3D animation, live-action film, sound design, broadcast opening sequences and LED visuals for live events.

Its portfolio illustrates the range of these disciplines. For Meta Reality Labs, DE-YAN has developed immersive retail environments and interactive event spaces. Snap x Vogue Cannes brought augmented reality and digital couture into an exhibition setting, while YouTube Brandcast combined mainstage spatial design, motion identity and creative technology installations.

The studio’s work also reaches beyond event production into brand development and digital platforms. Its contribution to Lemme included naming, packaging, bottle design, visual identity, web design and launch strategy. For CFDA RUNWAY360, it developed a digital ecosystem and immersive virtual platform for presenting American fashion collections. Retail projects include Big Face Coffee’s Miami flagship and an experiential concept for Ferragamo’s SoHo flagship. Together, these projects reflect a practice that connects brand identity, moving images, interactive systems and built environments.