DBLG

DBLG is an independent creative studio and design agency based in London, working across motion design, brand identity and animation. Founded in 2007 as Double G Studios, the business developed its public identity into DBLG while building a portfolio spanning broadcast, cultural institutions, fashion, luxury retail and experiential media. Its work combines physical experimentation with digital image-making, bringing tactile materials and animation into brand communications.

The studio’s capabilities extend from creative direction and design strategy to branding, visual systems, CG, live-action production and digital experiences. Its approach connects the development of a visual identity with the ways that identity moves and appears across screens, films and physical environments. Stop motion, in-camera craft and computer-generated imagery form complementary parts of its production work.

Broadcast and cultural identities

In 2015, DBLG collaborated with 4Creative, director Jonathan Glazer and Brody Associates on Channel 4’s on-screen identity. The project reinterpreted the channel’s familiar logo through dynamic, tactile blocks integrated into live-action presentation. Its work for the BFI London Film Festival similarly explored an established visual identity, transforming the festival’s cascade symbol into layered, translucent graphics and animated material.

Experimental animation and spatial work

Independent experiments also feature in the studio’s history. Bears on Stairs, developed with Blue-Zoo in 2014, and the tenth-anniversary film Hey Pressto, made with Animade and Malcolm Hadley in 2017, explored connections between physical fabrication and animated movement.

DBLG has also incorporated real-time rendering into commercial production. Its Harrods menswear takeover used Unreal Engine workflows, while other commissions include a kinetic installation for Adobe Summit in Las Vegas and immersive visual storytelling for Outernet London’s public screens. Across these projects, the studio applies its background in design and moving images to formats ranging from broadcast idents and fashion films to large-scale installations. Its fashion work includes Hidden for Charles Jeffrey LOVERBOY, combining photogrammetry, illustration and CG animation.