Dalziel & Pow

Dalziel & Pow is an independent brand innovation, strategy and experience design studio based in London. Founded in 1983 by David Dalziel and John Pow, it works across brand definition, visual communication and physical environments. Its practice brings together strategic research and multidisciplinary design to help businesses develop their positioning and express it through customer experiences.

The studio’s work spans retail concepts, brand transformation and environmental design, with projects across fashion, beauty, telecommunications, banking, food and beverage, culture and automotive markets. It connects the development of a brand’s proposition with the design of spaces, services and digital touchpoints, bringing these disciplines together within an integrated studio.

An integrated design practice

Its expertise is organized around three areas:

• Vision: Consumer and cross-category insights, vision setting, brand proposition and positioning, experience strategy, placemaking, and customer journey development.
• Brand: Identity and brand world creation, narrative and naming, communications, motion design, packaging, and digital platforms and touchpoints.
• Experience: Retail and service environments, format strategy and adaptation, brand homes and destinations, activations, pop-ups, and workplace design.

This scope encompasses both the strategic definition of an experience and its expression through design. Assignments range from creating identities and propositions to developing flagship environments, adapting retail formats and shaping individual customer interactions. The studio also applies its experience design practice to visitor destinations and employee environments.

Its portfolio includes international flagship retail concepts, digital retail formats, banking environments and immersive beverage brand experiences. These projects reflect a practice that works across both commercial spaces and destinations where storytelling, service and physical design meet. Retail remains a central area of expertise, alongside broader work in brand identity, communications and experience strategy.

The business became employee owned through an Employee Ownership Trust structure in autumn 2026, continuing to operate as an independent studio.