Daily Madness

Daily Madness is an independent 2D animation studio headquartered in Dublin, with regional operations in Newcastle upon Tyne and Cardiff. Working across children's and family television, the studio combines original intellectual property development with co-productions and animation service contracts. Its work spans preschool programming, comedy for older children and independently funded animated shorts.

The studio supports projects from early development through animation and compositing. Its development work includes concepts, pilot scripts, pitch materials and series bibles, alongside story editing and writing-room support. Visual production capabilities encompass character and background design, storyboarding, animatics, rigging, scene setup and character animation. Production planning and pipeline consulting complement these creative services, helping shape budgets, schedules and workflows around individual projects.

Series and collaborations

Daily Madness provided design and animation services for Turnip & Duck's Critters TV for RTÉjr, a partnership that helped establish its broadcast production work during its expansion in 2018–2019. Its international co-production activity includes Goat Girl, developed with French studio MIAM! animation for WarnerMedia EMEA, Cartoon Network and HBO Max.

Its original preschool series Pins and Nettie is distributed internationally by Monster Entertainment. Other collaborations include the co-development of Ray of Sunshine with Elk Studios and co-production and scriptwriting work on Ollie with Ink & Light. These projects reflect a mix of internally developed properties and partnerships with other independent producers.

Writing and short films

Through its internal creative arm, Creating Madness, the company provides writing and story development for international television. Supported work includes scriptwriting and story services for CBeebies' Love Monster and co-head writing for Disney Junior's Gigantosaurus. The division's services extend from pilot development and series head writing to production scripts.

The studio also produces short-form animation. Its 2025 short The Cloud Herder, directed by Aidan McAteer, was funded through the Screen Ireland and RTÉ Frameworks scheme and screened at the Galway Film Fleadh.