Curiious

Curiious was an Australian immersive technology and creative production studio whose work spanned architectural projection mapping, virtual reality storytelling, enterprise training and interactive digital environments. Founded in Sydney in 1999, the business developed from an experiential agency into a studio combining software development with content production. Its projects connected visual design, real-time 3D and audience interaction across public spectacles, brand experiences and workplace learning.

Early work focused on large-scale installations and event production. The studio created building and water projections for Vivid Sydney, visual content for the 2018 Commonwealth Games opening ceremony, and interactive automotive presentations for international motor shows. These productions combined custom digital imagery with physical environments, extending the company's work across cultural events and commercial launches.

From immersive storytelling to enterprise software

In 2016, the studio expanded into narrative virtual reality through an internal entertainment division. Its production Remember explored science-fiction storytelling in VR and screened at international film festivals. Other immersive work included Songlines, a celebration of Indigenous Australian art and culture developed in partnership with SBS and the Sydney Opera House. The company's portfolio also included military recruitment experiences, augmented reality brand activations and multi-user workplace safety simulations.

The operating entity was incorporated in 2017 and adopted the Curiious name in 2018. The business subsequently developed a hybrid model combining bespoke creative projects with a proprietary software platform. Its Curiious IQ Platform provided customisable virtual spaces for remote collaboration, corporate gatherings and ongoing digital learning. Training applications brought immersive environments into enterprise health and safety programmes, while its broader production capabilities covered VR and AR development, 3D asset creation and interactive experiences.

Curiious served corporate, automotive, cultural, government, education and healthcare markets. Its commercial operations wound down in early 2026, and its Australian business registration was cancelled on 31 March 2026. The company website subsequently went offline.