Culture Trip

Culture Trip is a digital travel publication and booking platform combining cultural storytelling, destination guides and curated travel experiences. Founded in London in 2011 by Dr. Kris Naudts, it began as a cultural recommendation site connecting literature, art and food with geographic destinations. It subsequently expanded into travel planning and commerce, bringing editorial discovery together with opportunities to book trips, hotels and experiences.

Its editorial offering covers destinations across all seven continents, with neighborhood guides, dining recommendations, cultural features and itineraries informed by local knowledge. The platform developed an archive of more than 90,000 articles, destination guides and video features. This content supports travelers researching both established destinations and lesser-known places, with an emphasis on local perspectives and cultural context.

Travel discovery and planning

Culture Trip's iOS and Android applications extend its editorial content into mobile discovery and trip organization. The Near Me feature provides geographically relevant recommendations, while My Plans supports itinerary planning and organization. Alongside these tools, its travel offering includes insider-led small-group adventures marketed as Epic Trips, curated travel packages, and hotel and experience booking integration.

The company's commercial activities also include advertising, branded content, affiliate integrations and content syndication. These services connect its travel publishing operation with hospitality businesses, travel partners and advertisers seeking to reach people researching destinations and planning journeys.

Development and ownership

Culture Trip moved toward an online travel marketplace in late 2019 and early 2020. The COVID-19 pandemic disrupted that expansion and prompted substantial restructuring. A management buyout followed in July 2023.

On February 27, 2024, U.S. News & World Report acquired the website, brand assets and curated tour platform to expand its consumer travel business. Culture Trip now operates within the U.S. News Travel portfolio through International Travel Connect, LLC. Its historical UK corporate operators were subsequently wound down; the continuing digital brand combines destination publishing, local recommendations, mobile discovery and travel commerce.