Creative Kettle

Kettle is a digital creative and experience design agency founded in Brooklyn in 2009 by Olivier Peyre. Its work brings together storytelling, design and technology across digital products, brand experiences, content and social media. The agency works with established global businesses and emerging brands across technology, telecommunications, financial services, beauty, retail, media and public advocacy.

The studio develops projects from research and strategic planning through design, engineering, launch and ongoing marketing. Its capabilities encompass websites, native applications, digital commerce, design systems and AI-powered conversational experiences, alongside brand positioning, campaigns and content production. User research, audience segmentation and customer journey mapping help connect product decisions with broader business and communications goals.

Connected product and creative work

Kettle organizes its offering around four complementary disciplines: Product & Technology, Marketing & Growth, Creative & Content, and Strategy & Research. These span both the experiences people use and the communications that introduce and support them. Production capabilities include motion design, animation, illustration, art direction, copywriting and full production shoots; technical work includes full-stack development, CMS builds and migrations, and product roadmapping.

Representative work includes the T-Mobile AI Assistant, developed with T-Mobile and OpenAI, and Warby Parker’s homepage redesign and personalized eyewear recommendation tool, Advisor. The agency has also created interactive commerce and digital brand experiences for e.l.f. Beauty, supported Robinhood’s product launches and HOOD Summit 2025 digital experience, and delivered a digital identity and web platform for The Legal Aid Society. Its Discover Student Loans work combines content strategy, website experience design and organic search architecture. Apple is a longstanding partner for interactive experiences, product storytelling and marketing.

Acquired by Code and Theory in late 2020, Kettle continues to operate as a distinct brand with dedicated creative, product and operational leadership. It combines its own agency practice with access to the wider network’s technical and data infrastructure.