Create Advertising Group
- Open roles
- 0
- Founded
- 2005
- Employees
- 51-200
- Offices
- 2
About Create Advertising Group
Create Advertising Group is an independent entertainment marketing studio developing integrated campaigns for theatrical films, television, streaming originals and video games. Founded in 2005, the agency brings together creative strategy, editorial, design, production and sound across its Los Angeles and London studios. Its work extends from early campaign concepts through production, finishing and international delivery, supporting entertainment releases across multiple formats and platforms.
Campaign development and production
The studio combines campaign strategy and creative direction with visual identity, key art and motion design. Its design work includes print campaigns, billboard concepts, brand systems, two- and three-dimensional animation, audiovisual titles and motion content for experiential and out-of-home settings. These disciplines support coordinated campaigns spanning theatrical, broadcast, digital and social channels.
Editorial services cover teasers, trailers, television spots, promotional films, brand sizzles and longer featurettes. Creative content teams produce behind-the-scenes material, custom interviews, cutdowns and platform-specific assets. Live-action capabilities encompass concept development, scripting, direction, production management and creator or celebrity shoots, while social services include live event capture and campaign toolkits.
Interactive work and delivery
For games, Create provides in-engine and development-kit gameplay capture alongside cinematic shot sequencing across platforms and resolutions. Its music and sound offering includes original composition, music selection, rights clearance, voiceover casting and recording, sound design, and stereo or 5.1 mixing.
Finishing services connect the creative process to distribution through color correction, grading, conform, quality control and mastering. International localization, versioning, broadcast clearances and direct vendor delivery support campaigns reaching audiences in different markets. The London operation contributes creative strategy, editorial, motion graphics and international servicing within the agency's shared production network.
Across these capabilities, Create serves film studios, television and streaming networks, game publishers, and sports and live entertainment brands. Its portfolio encompasses both individual releases and established franchises, with campaign work extending across live-action features, animation, episodic programming and interactive entertainment.
More about Create Advertising Group
Leadership
- In May 2026, founder David Stern transitioned from CEO to Chairman, and Jonathan Gitlin became Chief Executive Officer. Gitlin joined as a design intern in 2006 before progressing through Creative Director of Design, Partner and President.
- Suneil Beri assumed leadership of the global Film/Series creative team alongside London Managing Director Vijay Sodhi. Joey Samaniego and Gerry Batson expanded the global Key Art and Creative Strategy divisions.
Production practices
The company describes an integrated operating approach as “one studio on two clocks.” The report also describes early adoption of AI-native workflows through employee-led experimentation rather than top-down mandates.
Industry recognition
The report credits Create Advertising with Golden Trailer Awards, Clios and Key Art Awards across its entertainment marketing work, without identifying individual award years or categories.
Community
Create organizes Ping It On, an annual industry-wide ping pong tournament bringing together hundreds of participants from trailer agencies, editorial shops and sound houses across Los Angeles.
Notable credits
36 creditsOffices
Where Create Advertising Group is based
- 4201 Wilshire Blvd, 6th Floor, Los Angeles, CA 90010, United StatesLos Angeles, California, United States
Los Angeles office
HeadquartersAbout this office
Global headquarters and primary production campus, housing executive leadership, key art, design, theatrical editorial, live-action production, sound design and game capture. The 42,000-square-foot facility was leased under an 11-year agreement signed in 2018.
- 38A Warren St, London, W1T 6AE, United KingdomLondon, England, United Kingdom
London office
Opened 2009
About this office
European studio supporting creative strategy, editorial, motion graphics and EMEA/global localized servicing. Operated as the company's integrated UK hub under CREATE ADVERTISING LIMITED, continuously at this address since 2009.
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