CrazyLabs
- Open roles
- 0
- Founded
- 2010
- Employees
- 201-500
- Offices
- 13
About CrazyLabs
CrazyLabs is a mobile game developer and publisher focused on casual, hybrid-casual, hyper-casual and lifestyle titles. Founded in Tel Aviv in 2010 as TabTale, the company began with interactive children’s books and educational apps before shifting its focus to mobile games. It adopted the CrazyLabs name in 2019.
The company combines internal game production with third-party publishing, co-development and financing. Its work spans mobile publishing, marketability testing, user acquisition and monetization optimization, live operations, in-game economy balancing, and console porting for selected mobile titles. CrazyLabs also distributes games across Nintendo Switch, PlayStation, Xbox and PC.
Publishing and game development
CrazyLabs supports developers through its "Publishing For All" programme and CrazyHubs accelerator network. These initiatives provide routes for independent teams to test, develop and publish mobile games, alongside mentorship, financing and access to publishing resources.
Its portfolio includes casual and hyper-casual games such as Phone Case DIY, Acrylic Nails!, Tie Dye, Super Stylist - Makeover & Style Fashion Guru, Sculpt People, ASMR Slicing, Multi Maze 3D, Amaze!, DIY Makeup, Soap Cutting, Run Sausage Run!, Light-It Up, Hotel Transylvania Adventures and Jumanji: Epic Run.
Company history
CrazyLabs Ltd. was acquired by Embracer Group AB in August 2021 and operates within its mobile-games portfolio. The company continues to operate as an active studio and publisher, with game development, publishing, product, growth, quality-assurance and engineering functions distributed across its international operations.
More about CrazyLabs
Leadership and methods
- CrazyLabs was founded by Sagi Schliesser, Nir Bejerano and Oran Kushnir. Schliesser is identified in the research as CEO, while Bejerano and Kushnir are identified as CTO and co-founder respectively.
- The company’s proprietary CLIK Dashboard evaluates prototypes through marketability, cost-per-install and day-1/day-7 retention metrics across Google Play, the App Store, TikTok and Meta.
Accelerator model
CrazyHubs provides participating teams with four months of financial support, physical workspace, publishing mentorship and access to internal technology stacks. The programme works with local operating partners including Street Lamp Games in Hyderabad, EZ Games in Ho Chi Minh City and BUG Lab in Istanbul.
Notable credits
23 creditsOffices
Where CrazyLabs is based
- Azrieli Center, Derech Menachem Begin 132, Tel Aviv-Yafo, IsraelTel Aviv-Yafo, Tel Aviv District, Israel
CrazyLabs Global Corporate Headquarters
HeadquartersGlobal executive management, game publishing, marketing, user acquisition, product design and game technology development.
- Shanghai, China
CrazyLabs China
Regional publishing, local-market operations and developer relations.
- China
China
- Germany
Germany
- Berlin, Germany
CrazyLabs Germany
Game ownership, product and growth publishing management, and game engineering.
- Mumbai, Maharashtra, India
CrazyLabs India
Internal game-production studio and operator of the CrazyHubs Mumbai accelerator.
- North Macedonia
North Macedonia
- Skopje, Greater Skopje, North Macedonia
CrazyLabs Macedonia
Internal game development, quality assurance, game design, systems administration and AI tools development.
- Novi Sad, Vojvodina, Serbia
CrazyHubs Novi Sad
Gaming accelerator providing physical workspace, mentorship and funding to game-development teams.
- Cape Town, Western Cape, South Africa
CrazyHubs Cape Town
Game incubator providing office space and financing for hyper-casual and hybrid-casual developers.
- Kyiv, Kyiv city, Ukraine
CrazyLabs Ukraine R&D Center
CrazyLabs Ukraine R&D Center with full-stack, mobile, QA and data engineering teams.
- Ukraine
Ukraine
- Hanoi, Ha Noi, Vietnam
CrazyHub Hanoi
Four-month hybrid-casual accelerator facility and office space for Vietnamese mobile developer teams.
Open roles
Find your next role at CrazyLabs