Craving Digital × XCAI

Craving Digital is an Indian creative production studio working across CGI, visual effects, animation, retouching, live-action and immersive brand content. Legally registered as Craving Digital Studio Private Limited, the business was incorporated in 2011 as Happy Finish India Private Limited and later rebranded under its current identity.

The studio creates scalable visual production for brands and agencies, spanning early-stage CAD conversion and product modelling through photorealistic CGI imagery, animation, compositing and finishing. Its work includes automotive visual engineering, luxury and beauty imagery, beverage visuals, consumer-product campaigns and high-impact digital-out-of-home content.

Creative production capabilities

• Photorealistic 3D modelling, product CGI and static imagery
• 3D animation, motion design and commercial visual sequences
• High-end retouching, compositing and post-production
• Live-action production integrated with CGI and VFX
• AR, VR, interactive digital twins and spatial experiences
• CAD-to-USD workflows, real-time asset preparation and scene optimisation

Craving Digital also works with generative AI in creative production. Through a strategic commercial partnership with independent engineering firm XCAI Tech Pvt. Limited, the companies combine creative direction and CGI craft with governed AI engineering, spatial computing and USD pipelines. The collaboration is presented in specialised production and recruitment contexts as Craving Digital × XCAI, but Craving Digital remains the primary creative studio and XCAI a separate corporate entity.

Selected work

The studio's reported campaigns include work for Malabar Gold & Diamonds, Colgate MaxFresh, Glow & Lovely, Nimbooz, Parachute, VinFast, Tata Sierra, Thums Up, Vespa and Hyundai Creta King Edition. Its portfolio also includes hybrid CGI and live-action work for Rin, a Fevicol campaign created in collaboration with Piyush Pandey, and post-production and portrait retouching for the Honest Exhibition with photographer Atul Kasbekar.

Its market focus includes automotive and electric mobility, FMCG, food and beverages, luxury, jewellery, fashion, consumer technology, advertising and digital marketing.