CraveFX

CraveFX is a Singapore-based creative technology, animation and visual-effects studio working across screen content, spatial media and interactive experiences. Founded in 2013, the studio combines 2D and 3D animation, motion design and post-production with real-time and experiential technologies for public-sector, cultural, broadcast and commercial clients.

Its end-to-end production offering spans creative ideation, scriptwriting, character design, visual development and storyboarding through to animation, compositing, CGI integration and delivery. The team also supports on-set VFX supervision, camera tracking, matchmoving, rotoscoping, green-screen keying and AI-assisted shot generation.

Animation, VFX and immersive media

CraveFX develops work across several connected disciplines:

• Animation and motion design: 2D and 3D character animation, explainer content, brand films and broadcast graphics.
• Visual effects: Compositing, CGI, tracking and integrated VFX pipelines for screen productions.
• Interactive experiences: Museum installations, projection mapping, web-based augmented-reality experiences and sensor-enabled physical environments.
• Audio post-production: Spatial audio design and sound-effects integration for immersive work.

The studio’s experiential projects incorporate technologies including LiDAR, RFID, BLE tracking, LED walls, holographic displays and real-time graphics. Its work includes cultural and educational installations such as Singapore Odyssea: A Journey Through Time, Mandai Exploria and Kebaya Quest: A Thread through Tradition.

Selected work

CraveFX has contributed to Singapore’s National Day Parade as an official creative partner since 2016, including multimedia direction for the 2024 and 2026 editions. Its screen and animation credits include the short film More Than Happy, Mission: Nutrition, the Merli Animation Series, and visual effects and title work for Emerald Hill – A Little Nyonya Story.

The studio is part of the Big 3 Group creative cluster while operating with its own branding, creative teams and commercial engagements. It serves organisations across government, heritage, museum, entertainment, finance, technology and consumer sectors.