Craft Worldwide

Craft Worldwide is an international creative production and adaptation agency established as McCann Worldgroup’s global production network. Launched worldwide in December 2012, it produces and adapts advertising content for distribution across markets, languages and media. Its work spans moving image, digital advertising, print and experiential installations, combining original production with the localization and versioning of existing campaigns.

Production across channels

The agency’s moving-image services cover live-action shoots, editing, color grading, sound design, visual effects and delivery of finished masters. Digital production includes web and banner assets, dynamic creative optimization, mobile creative and formats designed for social platforms. For print and out-of-home campaigns, Craft provides retouching, prepress, mechanical production and large-format resizing.

Language and cultural adaptation form another substantial part of its work. Services include translation, transcreation, multilingual copy adaptation, voiceover casting and subtitling, alongside regional compliance support. These capabilities help brands carry a campaign across territories while adapting its language, presentation and delivery requirements to individual markets.

Craft serves advertisers in automotive, consumer goods, technology, retail, healthcare, financial services, and food and beverage. Its supported campaign work includes beauty advertising adaptations, localized digital motion graphics, retail collateral and regional video deliverables. These assignments combine production execution with the practical demands of maintaining campaigns across multiple channels and territories.

Network and history

The agency operates across North America, Europe and Asia, with production studios supporting both international campaigns and regional client requirements. Its network combines creative production, adaptation and asset operations to manage substantial volumes of campaign material.

Craft’s history includes earlier McCann production operations, which account for legacy references to a 1987 founding date. The named global network formally launched in 2012. Following Omnicom’s acquisition of Interpublic in November 2025, Craft continued operating as an agency brand within Omnicom Production. Its dedicated careers portal and regional production operations remain active.