Couch Potato Media

Couch Potato Media is an independent multimedia agency and audiovisual production studio based in Mumbai, India. Founded in January 2011 by Creative Director Amitava Ganguly, the studio brings together film production, animation, design and digital content for commercial, corporate and development-sector clients. Its work spans live-action campaigns, animated explainers, corporate communications and brand identity projects.

Film and animation

The studio produces television commercials, corporate films, documentaries, digital brand films, event aftermovies and music videos. Its commercial portfolio includes automotive launch and review films, corporate anthem films, travel and adventure content, and educational campaigns. Documentary work also covers development programmes, including a film about faecal sludge and septage management in Odisha.

Animation work includes 2D product walkthroughs, medical explainers, animated television commercials and lyrical music videos. The studio also offers motion graphics and stop-motion animation. These formats support a range of communication needs, from explaining an application or healthcare topic to promoting a consumer brand or presenting educational material.

Design and digital content

Beyond audiovisual production, Couch Potato Media provides branding and graphic design services. These include logos, corporate stationery, brand identity guides, brochures, packaging, posters and event kiosks. Its web services encompass responsive website design, development, UI/UX and e-commerce solutions. Digital content creation and social media campaigns extend this work into online brand communications, while learning-management-system content forms part of its production offering.

The studio serves clients across automotive, financial services, education, healthcare, retail, fitness, industrial and entertainment markets. Its portfolio includes work for Mahindra & Mahindra, Kotak Mutual Funds, Tech Mahindra, TimesPro, Welspun Group and KidZania, alongside development initiatives involving EY, Dasra and the Bill & Melinda Gates Foundation. Across these sectors, its projects range from short promotional pieces and animated explanations to corporate profiles and documentary films.