Consumer Acquisition

Consumer Acquisition is a performance creative studio and mobile user acquisition business founded in 2013. It combines advertising production with campaign management, creative testing and marketing analytics for mobile games, consumer applications and other performance advertisers. Acquired by Brainlabs in December 2021, its capabilities have been integrated into the parent agency’s performance creative and app marketing operations.

Creative production and campaign delivery

The studio’s production services span performance video and playable advertisements, from initial concepts and storyboards through production and localized variations. Its capabilities include live-action shooting, influencer-style user-generated content, illustration, motion graphics and 2D and 3D animation. These formats support advertising across social and mobile channels, with creative variations developed for different audiences and markets.

Consumer Acquisition pairs this production work with managed user acquisition. Its services include media buying, full-funnel campaign management, quantitative creative testing and return-on-ad-spend optimization. The approach connects creative decisions with campaign results, using testing to assess variations and inform subsequent production and advertising activity.

The business has worked across Facebook, Instagram, TikTok, Snap, Apple Search Ads and Google App Campaigns. Alongside mobile gaming and applications, its reported markets include financial technology, direct-to-consumer commerce, food delivery, entertainment and automotive advertising.

Technology and company development

Its proprietary AdRules platform supports advertising workflow automation, performance analytics and creative intelligence. This software capability complements the studio’s production and media services, bringing creative analysis and campaign management into the same operating model.

Consumer Acquisition developed as a globally distributed remote business with a California base. Brainlabs acquired it to establish an internal performance creative studio and expand its North American app marketing capabilities. Following the acquisition, the business also appeared under the Consumer Acquisition by Brainlabs branding. Its standalone website now announces its integration into Brainlabs and directs client inquiries to the parent agency.