CONICAL
- Open roles
- 0
- Founded
- 2016
- Employees
- 1-10
- Offices
- 1
About CONICAL
CONICAL is an independent New Zealand creative technology consultancy, immersive production studio and video game developer based in Auckland. Established in 2016 following the creation of The Green Fairy at Auckland University of Technology, the studio combines commercial production for external clients with the development of original interactive entertainment.
Its commercial work spans virtual reality, augmented reality, AI video production and 3D animation. Projects range from narrative experiences and interactive retail installations to product demonstrations and workplace training simulations. The studio also provides discovery and prototyping consultancy, helping clients scope technical requirements, explore interactive concepts and develop creative direction.
Commercial and immersive production
CONICAL creates cinematic brand films, campaign content and product videos alongside custom immersive applications. Its animation capabilities include character design, rigging, asset modelling and performance capture, with motion capture and real-time production supporting its broader production offering. AR services include mobile experiences, face filters and companion books, while VR work includes training, equipment demonstrations and storytelling.
Examples include KFC 6 & Shout, a mobile cricket experience integrated into KFC New Zealand’s app, and an interactive tabletop AR experience for Spark’s Commercial Bay flagship store. For Comvita’s Wellness Lab, the studio created an educational experience involving a mānuka forest and virtual honeybees. Its industrial and training portfolio includes a VR demonstration of Tesmec surface mining machinery and a workplace health and safety simulation for Noel Leeming.
Original interactive entertainment
The studio’s original productions include The Green Fairy, described in the research as New Zealand’s first CG-animated VR movie. The property subsequently expanded into augmented reality companion books, mobile applications and television concepts.
CONICAL is also developing Faeborne, an upcoming single-player fantasy action-adventure RPG built with Unreal Engine. Previously developed under working titles including The Fairy Catcher, the game represents the studio’s proprietary development stream alongside its commissioned games and commercial immersive projects.
More about CONICAL
Founder and leadership
Alejandro “Alex” Davila founded the studio following postgraduate research at Auckland University of Technology. The research identifies him as the current sole director and primary shareholder, with a background as a producer, director and creative technologist.
Production model
CONICAL uses a hybrid core team and scales projects through collaboration with local and international contractors, including animators, software engineers, Unreal Engine developers, motion capture actors and VFX artists.
Early support and recognition
- Early incubation and seed support came from AUT Ventures, Callaghan Innovation, NZ On Air and the New Zealand Film Commission.
- An Epic MegaGrant supported expansion of The Green Fairy property.
- The Green Fairy received a nomination for Best Narrative Experience at the Raindance Film Festival.
- Davila was named a finalist for the NZ Innovator of the Year award by the New Zealand Innovation Council following his work directing The Green Fairy.
Notable credits
7 creditsOffices
Where CONICAL is based
- Auckland, New Zealand
Auckland offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: Flat 4, 31 Station Road, Penrose, Auckland, 1061, New Zealand Overall company headquarters, registered office and physical studio base. Meetings and consultations are by appointment. --- **Office** Status: inactive / historical Address: 56 Wakefield Street, Auckland CBD, New Zealand Former incubator premises at AUT Ventures / Auckland University of Technology, used before the studio established its Penrose base.
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