colormass
- Open roles
- 0
- Founded
- 2016
- Employees
- 11-50
- Offices
- 1
About colormass
colormass develops cloud-based 3D infrastructure for manufacturers, material suppliers and retailers. Founded in 2016, the company connects material digitization, asset management, rendering and interactive product presentation in a web-based ecosystem. Its technology supports commercial and residential furniture, interior textiles, industrial manufacturing, architecture, space planning and e-commerce.
The platform is designed to reduce dependence on physical product photography by bringing reusable digital assets into catalog production and sales workflows. Manufacturers can manage models and materials centrally, generate product imagery in virtual photo sets, and make product configurations available through browser-based interfaces. This connects the creation of digital product content with its use in online stores and planning tools.
From material capture to product presentation
The company's PBR Scanner combines optical hardware and software to capture surface appearance for physically based rendering. Its material tools include Material AI, which generates PBR maps from two-dimensional imagery, a tiling editor for seamless textures, and a web-based node editor for textile materials.
A cloud-based 3D content management system provides centralized storage through the company's Single Asset System. Dynamic level-of-detail streaming supports asset delivery, while the rendering platform produces batches of marketing images across virtual scenes. Together, these tools support the reuse of models and materials across different product presentations.
Interactive configurators extend those assets into customer-facing applications. The platform supports WebGL product visualization, app-less augmented reality, and automated generation or conversion of files including .gltf and .usdz. Integrations with CPQ systems and CET space-planning software connect visualization with product configuration and commercial planning.
Deployment and customer work
colormass supplies turnkey infrastructure deployment, material-scanning installations and calibration, rendering automation, and custom configurator integration. Its customer work spans product catalog imagery, textile digitization, digital asset infrastructure and interactive sales tools. Reported projects include digital e-commerce imagery for Herman Miller UK, a custom Digital Studio platform for Designtex, and product-library digitization for OFS and Carolina synchronized with CET.
More about colormass
Founders and leadership
- Bálint Barlai and Tas Sóti founded the company and are its managing directors.
- Dr. Tobias Nöll and Dr. Johannes Köhler joined during the company's growth phase; they were not founders. Their earlier research roles included work at the ZEISS Innovation Hub at KIT.
Research origins and recognition
- The company originated as a spin-off from Humboldt University of Berlin, translating research in 3D computer vision and surface reconstruction into commercial software. It received EXIST transfer-of-technology funding from Germany's Federal Ministry for Economic Affairs and Energy.
- In 2017, colormass was selected as one of six TechCrunch Disrupt startup competition finalists from 2,000 applicants in San Francisco and received the German Innovationspreis.
Capture methods and operating model
- Its optical scanner performs approximately 1,000 photometric measurements per sample to capture bidirectional texture and svBRDF parameters.
- Customer installations can be operated by the customer's own team: the Designtex and Maharam case studies describe customers handling scanner operation and scan processing after installation. These installations are customer facilities.
Notable credits
9 creditsOffices
Where colormass is based
- Fasanenstraße 7–8, 10623 Berlin, GermanyBerlin, Germany
Berlin office
HeadquartersGlobal corporate headquarters and registered office of colormass GmbH.
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