COLOR

COLOR is an independent creative agency and production studio based in Bellevue, Washington, serving enterprise technology companies and consumer brands. Founded in 2016 by filmmaker and entrepreneur Elie Goral, it combines creative strategy with live-action production, animation, motion design and commercial post-production. Its work spans brand campaigns, product launches, customer stories, gaming content and event experiences.

The agency describes its approach as Business to Human (B2H): translating complex business and technology subjects into stories with human relevance. Its founding proposition brings together the technical understanding associated with enterprise marketing and the artistic approach of independent filmmaking. The studio draws on a multidisciplinary team whose backgrounds include film, enterprise technology, animation, music and game development.

From strategy to finished production

COLOR develops campaign concepts, brand positioning, scripts and core narratives, then produces the accompanying visual content. Live-action capabilities include directing, cinematography and on-location production management. Its animation work encompasses 2D motion graphics, 3D animation, visual effects and demonstrations of hardware, software and user interfaces. Editorial, color grading, audio finishing and localized deliverables support the final stages of production.

The studio applies these capabilities across technology and cloud services, consumer products, apparel, entertainment, healthcare and interactive entertainment. Its portfolio includes both product-focused communication and human-centered documentary work, alongside campaign assets designed for events and social channels. Long-term creative and production partnerships include Microsoft, Amazon, Google, Nike, Ubisoft and Red Bull.

Specialized creative teams

Big Trouble, COLOR’s internal gaming division, focuses on game trailers, in-game capture and marketing shaped around gaming audiences. Its work extends to community-facing social content and gamer culture copywriting.

Curator, the studio’s creative talent network and production initiative, connects enterprise projects with professionals selected for relevant lived experience, cultural knowledge and subject expertise. Together, these initiatives extend COLOR’s broader production offering into specialized gaming work and creative resource curation while remaining part of the same operating company.