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Cocolab

Immersive & Virtual Production
Open roles
0
Founded
2008
Employees
51-200
Offices
1

About Cocolab

Cocolab is an independent multimedia creation and experiential design studio based in Mexico City. Founded in 2008, it combines art, technology and entertainment to create original shows, immersive exhibitions, interactive installations and environments for cultural institutions, heritage sites, live entertainment and commercial projects.

Its work brings together narrative development, spatial design, animation, lighting, sound and engineering. Projects range from immersive walkthroughs and museum scenography to architectural projection mapping, stage spectacles and interactive public installations. The studio develops both digital content and physical environments, with services extending from experience strategy and creative direction through technical production, installation, commissioning and maintenance.

Cultural spaces and immersive storytelling

Cocolab has developed nighttime experiences for archaeological sites in Mexico, including Ecos de Uxmal and Edzná: Espejo de los dioses. These projects use monumental architecture as part of a multimedia storytelling environment. Its exhibition work includes interactive installations for Banco de México and multimedia museography for the Mexico Pavilion at Expo Milan 2015.

Art-focused experiences include FRIDA Inmersiva, which combines projection, spatial audio and sensory installation around Frida Kahlo’s life and work. In 2026, the studio developed Leonora Carrington: Laberinto Mágico with the Leonora Carrington Council and produced Álbum Épico, an interactive exhibition exploring World Cup history at Museo Yancuic. Both formed part of Mexico City’s World Cup cultural programming.

Entertainment and interactive environments

The studio’s entertainment work includes Latin American production and technical staging for Disney Animation: Immersive Experience in Mexico City, alongside Projected Desert for Meow Wolf. Its 2026 projects also include Mar de Cortés, a 360-degree marine ecosystem experience for Discovery Center in Los Cabos, and La Sala del Terror, an immersive horror walkthrough developed with Warner Bros. and Rola Entertainment.

Beyond exhibitions, Cocolab creates touring light installations, festival environments and interactive fan experiences. Its portfolio connects cultural storytelling with engineered audiovisual systems across temporary events, permanent installations and location-based entertainment.

More about Cocolab

Founders and leadership

The report identifies Alejandro Machorro as a founder and Chief Executive Officer, alongside founding creative leaders including Creative Director César Moheno Plá.

Production methods

Cocolab developed from a laboratory experimenting with physical computing and real-time generative graphics. Its integrated pipeline uses TouchDesigner, VVVV and Notch for interactive programming, supported by in-house CNC machining, laser cutting, 3D printing and rapid physical prototyping.

Public programming and recognition

Cocolab created and programmes the Centro de las Artes Inmersivas as a platform for proprietary and collaborative immersive art. Its programming has included Pedro Reyes’ mechanical musical sculptures made from decommissioned weapons.

The studio’s kinetic interactive lighting installation Weaving was selected for the official SXSW 2019 art programme.

Notable credits

18 credits
  • Leonora Carrington: Laberinto Mágico (2026)
  • Álbum Épico (2026)
  • Mar de Cortés (2026)
  • La Sala del Terror (2026)
  • Pedro Reyes: DISARM (2026)
  • FRIDA Inmersiva (2021)
  • Disney Animation: Immersive Experience (Mexico City)
  • Ecos de Uxmal
  • Edzná: Espejo de los dioses
  • Vive mi Selección
  • Telcel 5G / King Tut Experience
  • Projected Desert (Meow Wolf)
  • Banco de México
  • Weaving (SXSW 2019)
  • Casa México (SXSW)
  • White Canvas
  • ILUMINA
  • Mexico Pavilion (Expo Milan 2015)

Offices

Where Cocolab is based

1 location
  • Mexico City offices

    Headquarters
    Mexico City, Mexico
    About this office

    **Cocolab Studio & CAI** Status: active Headquarters Address: Calle General Prim 90, Colonia Juárez, Alcaldía Cuauhtémoc, C.P. 06600, Ciudad de México, CDMX, Mexico Primary studio headquarters and Centro de las Artes Inmersivas, accommodating leadership, design, client production and public immersive exhibitions. --- **Registered Corporate Domicile & Fabrication Lab** Status: active Address: Calle Lago Texcoco No. 112, Local D, Colonia Anáhuac I Sección, Alcaldía Miguel Hidalgo, C.P. 11320, Ciudad de México, CDMX, Mexico Registered corporate domicile, technology testing facility, hardware prototyping laboratory and physical fabrication workshop.

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