CLOSER

CLOSER is a multidisciplinary creative agency, brand incubator and production studio working across luxury storytelling, immersive world-building and consumer-brand creation. Founded by Mark Nicholas Loy and Faye McLeod, the company combines creative direction with production capabilities for physical, digital and spatial work.

Its practice spans luxury brand strategy, narrative architecture, experiential design, monumental public installations, spatial concepts, digital ecosystems and connected experiences. CLOSER also develops cultural programming and uses its brand-incubation model to support consumer ventures and proprietary intellectual property through strategic partnerships.

Integrated operating model

CLOSER is organized around three internal business units:

• CLOSER Studios delivers creative direction, CGI, film, spatial design and end-to-end production for campaigns and high-fidelity environments.
• CLOSER Experiences develops immersive installations, pop-ups, interactive environments and cultural-venue activations.
• CLOSER Brands combines capital and creative infrastructure to incubate and scale consumer brands through joint ventures.

The studio’s services include brand positioning, visual identity, campaign execution, fabrication, multimedia production, digital asset creation and flagship or exhibition experiences. Its work is relevant to luxury fashion, beauty, footwear, entertainment, art and culture, consumer goods, technology and gaming-related projects.

Selected work

CLOSER has created experiential and spatial work for Louis Vuitton, including Visions of Voyage displays and the stacked luggage-trunk installation that cloaked the Fifth Avenue flagship in Manhattan. Its portfolio also includes Louis Vuitton x Yayoi Kusama environments, Miu Miu’s Encounters series, Nike’s Ignition Innovation Summit, AIRCO, Westman Atelier, Comme des Garçons x Nike and the Louis 200 celebrations.

The company also supports brand creation as well as client campaigns. Godmode Beauty, developed with Chloë Grace Moretz and Rina Sawayama, combines prestige beauty with anime lore and gaming mechanics. Across its work, CLOSER brings together luxury visual culture, physical production and emerging-media thinking.