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Click 3X

Creative & Production
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Founded
1993
Employees
51-200
Offices
1

About Click 3X

Click 3X was a New York-founded creative production and post-production studio working across advertising, broadcast design, animation and digital media. Established in 1993 by Peter Corbett and Phil Coltun, it combined live-action commercial direction with digital design, CGI, character animation and visual effects. Its work encompassed television campaigns, branded content, promotional graphics and interactive experiences.

The studio brought several production disciplines together, from developing animated imagery and motion graphics to editorial, compositing, finishing and color grading. Its capabilities also extended into experiential installations and VR/AR development, reflecting a practice that reached beyond conventional commercial post-production.

Production capabilities

Specialized operations supported different kinds of commercial work. Click3xi and ClickFire Media focused on interactive and new media development, while X3 Films and Click 3X Films represented its live-action commercial production activities. Food@Click developed food and beverage content through tabletop culinary cinematography. These operations connected the studio's digital capabilities with practical filming and specialized commercial production.

Click 3X produced work for advertising agencies, broadcasters and consumer brands. Documented projects include an animated psychedelic circus campaign for MTV's “See You Sunday,” a blueprint-style launch promotion and graphics for Food Network, and post-production, visual effects and finishing for a Lexus original branded-content series. Its broader commercial portfolio included work for HBO, NBC, General Electric, Smirnoff, Nike, Google and Coca-Cola.

Acquisition and consolidation

Industrial Color Studios acquired Click 3X on January 16, 2018, adding its video, computer graphics and post-production capabilities to the acquiring company. On June 5, 2019, CoCreativ consolidated Click 3X, Industrial Color Studios, Impact Digital and Invodo under the Industrial Color brand. Click 3X's standalone operations subsequently ended, with its talent and technology absorbed into Industrial Color. Its name therefore represents the historical studio rather than a currently independent production business.

More about Click 3X

Historical production infrastructure

The studio's purpose-built West Coast facility was designed by Brooks + Scarpa. Its production infrastructure included Discreet Logic Inferno suites, Avid editorial rooms and CGI departments, bringing effects, editing and computer animation together.

Industry recognition

The report identifies Cannes Lions, Clio Awards, Andy Awards and the New York City Mayor’s Office of Media and Entertainment's Crystal Apple Award among Click 3X's industry honors. Award years and individual winning projects are not specified.

Founder connections

Peter Corbett also co-founded the independent audio post-production companies Heard City and Sound Lounge. Both were explicitly excluded from the Industrial Color acquisition.

Notable credits

3 credits
  • MTV — See You Sunday animated circus campaign
  • Food Network — blueprint launch promotion and graphics packages
  • Lexus — original branded-content series post-production, visual effects and finishing

Offices

Current and former locations of Click 3X

3 locations

  • Los Angeles office

    Los Angeles, California, United States

  • New York offices

    Former office
    New York, United States
    About this office

    **Office** Status: inactive / historical Address: 16 West 22nd Street, New York, NY 10010 Opened: 1993 Former longstanding studio before the primary team's 2018 relocation. --- **Office** Status: inactive / historical Headquarters Address: 32 Avenue of the Americas, 22nd Floor, New York, NY 10013 Opened: 2018 Closed: 2019 Final historical headquarters, shared with Industrial Color following the acquisition; standalone Click 3X operations ended with the 2019 consolidation.

  • Click 3X LA

    Former office
    Bergamot Station, 2525 Michigan Ave, Santa Monica, CA 90404Santa Monica, California, United States

    Historical Los Angeles-area visual effects and computer animation branch. It closed before the 2018 acquisition.

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