Citrus Ink Studios

Citrus Ink Studios Pvt. Ltd. is an award-winning, full-service animation and VFX studio based in India, founded in 2014 by Vrinda Sood, an MBA in marketing with a diploma in animation. The studio's motto is "Innovate. Create. Animate." and it operates with a philosophy of "responsible entertainment through creativity and excellence."

The company began as a small team of around 10 people and has grown organically to a robust team of approximately 150 professionals. Citrus Ink Studios positions itself as a one-stop shop for CGI, VFX, 2D and 3D animation, motion graphics, character animation, concept art, storyboarding, environment design, layout, lighting & composition, rigging, and VFX integration. They work across feature films, short branded films, TV shows, and advertisements.

The studio's core expertise lies in delivering high-quality CG animation and VFX with rapid turnaround times. Their portfolio demonstrates versatility across multiple sectors: from advertising campaigns for global brands (Coca-Cola, Nestle, Honda, Panasonic, Horlicks, WHO) to Bollywood blockbusters and animated TV series. They describe their approach as understanding "the nuances of modern-day filmmaking" and emphasize a culture driven by passion for animation, where "passion for animation is what drives us all to push our limits and break free."

A notable aspect of their culture is their emphasis on homegrown leadership talent—many of their leaders started in junior roles and worked their way up to manage major projects. The studio also operates Citrus Carmashala, an educational arm focused on nurturing the next generation of visual storytellers through animation and VFX training programs, in partnership with Technicolor Creative Studios Academy.

In 2024, Citrus Ink Studios partnered with Digitoonz Media & Entertainment to launch DGX, a new VFX, animation, and gaming hub in Noida. This joint venture merges Digitoonz's global production network with Citrus Ink's creative leadership and technological innovation, with plans to expand into an Animation Academy, original IP development, and enhanced game design capabilities.

Founder Vrinda Sood was also a fellow at Epic's Women's Creator Program Asia for Unreal, highlighting the studio's commitment to cutting-edge real-time technology. The studio's growth trajectory—from ad campaigns for major FMCG and automotive brands to TV series and films—positions it as an emerging force in India's animation and VFX landscape.