Cinnamon

Cinnamon is an independent British game-development studio creating and live-operating community-driven experiences on Roblox. Founded in 2022 and legally registered as CINNAMON SOFTWARE LIMITED, the founder-led business develops social, roleplay, competitive and simulation-driven virtual worlds while also delivering commercial brand integrations for the platform.

Its flagship title, LifeTogether RP, launched in July 2023 as a multiplayer social roleplay and life-simulation experience built around homes, vehicles, customization and player-led scenarios. The studio reports that the experience has generated more than 3.7 billion visits. Cinnamon’s wider portfolio includes BlockSpin, a competitive open-world city game; BayView RP, an exploration-focused town roleplay experience; Project 12; and experimental releases including Rob a House! and Route Zero. Across its titles, Cinnamon reports more than 5.3 billion cumulative visits.

Roblox development and LiveOps

Cinnamon provides full-cycle Roblox production, spanning concept development, systems architecture, Luau programming, environment art, interface design, trailers, avatar items and ongoing live operations. Its capabilities include:

• Social simulation and roleplay systems
• Fast-paced multiplayer mechanics and progression design
• In-game economies, monetization and player-retention analysis
• 3D world-building, hard-surface modelling and custom UGC wearables
• Continuous content updates, telemetry and player-cohort analysis

Brand experiences in virtual worlds

Alongside consumer games, Cinnamon develops branded virtual activations and in-game advertising partnerships. Its work can combine interactive quests, scavenger hunts, theatre screenings, arcade-style mini-games, 3D billboard campaigns and world takeovers within established player experiences. A notable example is an official NBA Finals scavenger-hunt activation in LifeTogether RP, integrating branded quests, digital apparel and cinema events into the game world.

Cinnamon operates with a fully remote workforce across the UK and internationally. Its production approach combines small engineering squads, Roblox-focused technical development and internal data-analysis workflows to support evolving live games and commercial interactive projects.