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Cinimod Studio

Immersive & Virtual Production
Open roles
0
Founded
2007
Employees
1-10
Offices
2

About Cinimod Studio

Cinimod Studio is a London-based experiential design practice working across architecture, sculptural lighting and interactive technology. Founded in 2007 by architect and interactive artist Dominic Harris, it develops physical environments that respond to people, movement and live information. Its work spans permanent installations, flagship retail environments, public art, touring brand activations and immersive entertainment.

The studio combines spatial design with software development, electronic engineering, prototyping and fabrication. Projects bring together architectural forms, lighting, sound and responsive digital content, with technical development supporting the intended visitor experience. Its multidisciplinary services extend from concept and interaction design through bespoke hardware, artwork production, project management and technical delivery.

Environments and installations

Retail work includes architectural store rollouts and undulating interactive lighting ceilings for Snog Pure Frozen Yogurt, alongside holographic and interactive displays for Ralph Lauren. These projects encompass flagship windows, the Magic Polo installation, the Ricky Table and dynamic Ryder Cup showcases. Other commissions include responsive sculptural displays for Level Shoes and kinetic installations for Rolls-Royce.

Public and cultural projects include Emergence, a 12-metre kinetic LED sculpture at Heathrow Terminal 2, and Walk The Light, a visitor-responsive light tunnel presented at the Victoria & Albert Museum for the London Design Festival. The studio’s London Eye projects translated election sentiment and visitor brainwave or emotional input into changing illumination. Its portfolio also includes immersive keynote environments for Adobe and a kinetic lighting facade for Peru’s national stadium.

Cinimod Studio’s self-initiated MOIR venue experiences in Paris and Brussels extend its work into immersive storytelling and digital art. Across these commissions, the practice serves luxury retail, hospitality, cultural institutions, entertainment and corporate events.

The commercial studio continued through a corporate reorganisation in 2019 under CINIMOD NVS LIMITED. Its earlier operating company became the vehicle for Dominic Harris’s independent fine-art practice, while Cinimod Studio continued its multidisciplinary agency and commercial experiential work.

More about Cinimod Studio

Leadership

The studio is led by co-directors Dominic Harris, Dougal Drummond and Kristian Gilroy.

Production methods

The studio coined “Phigital” to describe the combination of physical architectural forms and real-time digital interactivity. Its technical methods include VVVV, GPU-based physics calculations, machine vision, tracking sensors and proprietary LED driver controls.

Notable credits

21 credits
  • MOIR
  • Emergence — Heathrow Terminal 2
  • Ralph Lauren Holographic and Interactive Window Displays
  • Magic Polo
  • Ricky Table
  • Ralph Lauren Ryder Cup Showcases
  • Snog Pure Frozen Yogurt
  • Walk The Light — Victoria & Albert Museum
  • The Public Speaks — London Eye
  • Mood Conductor — London Eye
  • The Cloud — Adobe Summit 2019
  • The Globe — Adobe Summit 2018
  • Cubed — Adobe Summit 2016
  • Spirit of Ecstasy — Rolls-Royce
  • Wood Wall — Rolls-Royce
  • Halo — Microsoft Xbox
  • Coded Helix — Level Shoes
  • Flight — Itsu
  • Butterfly in Flight — Itsu
  • Mirrored — Peru National Stadium
  • Close Encounter I & II

Offices

Where Cinimod Studio is based

2 locations

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