Cinética Studio

Cinética Studio is an independent Mexican creative technology studio based in Mexico City. Founded in 2019, it brings together art, design and engineering to develop immersive experiences, CGI content and interactive installations for brands, agencies and entertainment productions. Its work spans Mexico and the United States, combining audiovisual production with software development and physical experience design.

The studio develops projects from creative and technical concepting through deployment. Its process includes experience architecture, narrative design, prototyping, production and on-site operation. Creative direction, animation and technical integration form a connected production approach, supporting projects that combine digital imagery with audience interaction or live performance.

Immersive and interactive experiences

Cinética creates environments ranging from interactive floors and walls to sensory tunnels, immersive audiovisual rooms and projection-mapped installations. Its brand activations use touch, motion tracking, depth sensing and camera-based systems to connect audience participation with responsive visuals. The studio also develops virtual automotive showrooms, extended reality experiences and custom brand games using Fortnite UEFN.

Real-time generative AI photo and video experiences form another part of its offering. These activations transform participant inputs into personalized visual content, while other installations use audio-reactive imagery, spatial sound and multi-projector staging to shape the surrounding environment.

CGI and production capabilities

The studio's character and animation work covers scanning, modeling, grooming, shading, lighting and compositing. It produces digital avatars, CGI environments, garment simulations and anamorphic outdoor content, including forced-perspective displays and fake-out-of-home campaigns.

For film, music video and virtual production work, Cinética provides cinema-grade motion capture, actor tracking, calibration and integration with post-production workflows. Its services also include hardware setup, sensor integration and custom software interfaces. During live deployments, the team handles technical operation, calibration, audience flow and support.

Its markets include advertising, film and television, music and live entertainment, automotive, games and esports, retail, fashion and cultural institutions. Across these settings, its projects connect visual production with the technical systems required to deliver an interactive or immersive experience.