Chewy Software
- Open roles
- 0
- Founded
- 2003
- Employees
- 1-10
- Offices
- 1
About Chewy Software
Chewy Software is an independent game development studio based in Chicago, founded in 2003. Its work spans entertainment, education, sports and toys, bringing together conventional video games and interactive experiences built around connected physical products. The studio reports contributions to more than 150 shipped games across 28 hardware platforms.
The company provides full-cycle development, taking projects from initial concepts and prototypes through production and deployment. Its capabilities include game design, narrative and scriptwriting, 2D and 3D art, animation, gameplay programming and audio production. Alongside complete projects, it supplies engineering and artistic support within clients’ production pipelines, including module implementation, bug fixing, tool integration and cross-platform porting.
Games and educational experiences
Chewy Software develops for consoles, PCs, smartphones, tablets and smart TVs, as well as dedicated educational devices and proprietary hardware. Its mobile work includes Disney Villains Challenge, Big Hero 6: Baymax Blast and Team Umizoomi: Umi City Heroes!. It also contributed engineering and co-development work to Stubbs the Zombie in Rebel Without a Pulse alongside Wideload Games.
Educational software forms a substantial part of its portfolio. The studio has developed licensed and original interactive experiences for LeapFrog platforms including ClickStart, Didj, Leapster, LeapPad and Disney Zippity. Projects encompass literacy, mathematics and science activities featuring properties such as Disney Princess, Mr. Pencil and Octonauts.
Connected play and hardware
Beyond screen-based games, the studio develops software that connects mobile applications with physical toys and sports equipment. Its technical capabilities cover embedded systems, custom firmware, Bluetooth communications, custom wireless protocols, cloud servers and SQL database engineering. These capabilities support both device communication and the online systems behind connected experiences.
Examples include firmware and mobile application work for Wilson X Connected Football and applications for Fisher-Price’s Think & Learn Smart Cycle, including Blaze Speed Into STEM and Hot Wheels City Challenge. This combination of game production and hardware integration allows the studio to work across entertainment software and physical-digital play.
More about Chewy Software
Founder and leadership
Pete Hallenberg, also identified as Peter Hallenberg, is the studio's founder and principal manager. Before establishing the business, he was the lead network and database systems architect for Incredible Technologies' ITNet arcade telemetry and tournament network associated with Golden Tee.
Client relationships
The studio says more than 90% of its workload comes from repeat engagements, describing an operating model built around continuing publisher and toy-manufacturer relationships.
Hardware collaboration
For Wilson X Connected Football, Chewy developed the smartphone application in cooperation with Wilson and the NFL. Bluetooth connects the physical football to the application.
Notable credits
23 creditsOffices
Where Chewy Software is based
- 4809 N. Ravenswood Ave, Suite 422, Chicago, IL 60640, United StatesChicago, Illinois, United States
Chicago office
HeadquartersThe company's sole physical headquarters, in Chicago's Ravenswood neighborhood.
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