Cheil Germany

Cheil Germany is a German creative, digital and retail marketing agency within the Cheil Worldwide network. Founded in 2004, the business originally supported Samsung Electronics’ European commercial operations before expanding into a full-service agency combining brand strategy, creative development, digital platforms and physical retail experiences. Its work connects marketing activity with customer journeys and sales across online and offline channels.

The agency brings together strategy, creation, development, UX/UI design, project management, retail architecture and data engineering. Its German operations are centred in the Frankfurt metropolitan area and Düsseldorf, with a direct branch in Prague supporting its Central European presence.

Connecting brands, commerce and experiences

Cheil Germany’s marketing and sales services span creative advertising, brand activation, online marketing, B2B marketing and affiliate marketing. Its digital platform work includes enterprise content management, marketing technology ecosystems, frontend development and customer experience optimization, with consulting capabilities covering Adobe, Salesforce and SAP.

Physical retail is another substantial part of its practice. The agency develops shop-in-shop environments, point-of-sale concepts and shopper engagement programmes, alongside field force management and omnichannel integration. Its live experience work includes exhibitions, mobile roadshows, pop-up stores, sponsorship activations and events associated with major technology and entertainment gatherings.

Selected work

For Samsung, the agency has developed retail concepts demonstrating smart home and AI technologies, interactive pop-up experiences and the SMARTOPIA Black Friday gaming environment. Its work also includes digital strategy for IQOS and a real estate search and valuation platform for Accentro.

As a conceptual and creative partner to Eintracht Frankfurt and EintrachtTech, Cheil Germany contributed to the club’s unified digital ecosystem and mainaqila mobile application. These engagements illustrate a practice extending from consumer electronics and telecommunications into sport, real estate and commerce, combining brand communication with the platforms and experiences through which customers interact with businesses.