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Cheil

Advertising & Creative Agency
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Founded
1973
Employees
5001-10000
Offices
11

About Cheil

Cheil Worldwide, founded in 1973 in Seoul, South Korea, is a global marketing and advertising network that describes itself as shaping “connected experiences” for brands. It leverages a network of 54 offices and 7,000 experts across 46 countries, with its corporate headquarters located in Seoul.

The company specializes in performance-driven marketing across three core offerings: brand communications, experiential, and commerce. Its focus is on enhancing the business performance of clients and the brand experience of consumers by creating connected experiences that matter. This is achieved by forging connections between all marketing silos, putting together creativity, data, technology, and retail.

Their services include Advertising (ATL & Digital), Brand Management, Digital Transformation, UI/UX Optimization, CRM, E-commerce/E-store development, Retail Experience (VMD & In-store), Exhibition & Event Planning, PR, Sports Marketing, and Health & Wellness solutions. They utilize tools such as Generative AI, Data Analytics, Cinder (Open-source creative coding), AR/VR/CGI, and proprietary first-party data solutions.

More about Cheil

Key People: Kim Jong-hyun (President & CEO), Euisun Chung (Head of Business 2 / CEO of Americas), Cedric Devitt (Chief Creative Officer, Cheil North America), Yong Hwan Park (CEO, Cheil Turkey/Regional)

Key Projects: Samsung Unfear, Knock Knock (Korean National Police Association), Galaxy Z Fold Launch, Samsung x Google Reimagined Museum, GE Droneweek, Samsung Live! (interactive shoppable livestream), Lone Star Challenge e-sports activation, Samsung 837 immersive smart-home flagship experience.

Partners/Clients: Samsung Electronics, Absolut, Adidas, Coca-Cola, GE, General Motors, Google, LEGO, Microsoft, Nestle, Shell.

Awards: Multiple Cannes Lions (including Grand Prix and Gold), D&AD, One Show, Spikes Asia, and ranked #12 in Creative 100 Rankings (2024). ADWEEK® Fastest Growing Agency three years in a row.

Global Network Includes: Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney, and One RX.

Status: Public (KRX: 030000)

Mission: To create connected experiences that matter by forging connections between marketing silos and leveraging the "Network Built for Now".

Values: Data-driven creativity, technological innovation, entrepreneurial spirit, and a focus on moving people, brands, and businesses.

Notable credits

8 credits
  • Samsung Live!
  • Lone Star Challenge
  • Samsung 837
  • Samsung Unfear
  • Knock Knock
  • Galaxy Z Fold Launch
  • Samsung x Google Reimagined Museum
  • GE Droneweek

Offices

Where Cheil is based

11 locations

  • Mississauga office

    Mississauga, Ontario, Canada

  • Toronto office

    Toronto, Ontario, Canada

  • Beijing office

    Beijing, China

  • Tokyo office

    Tokyo, Japan

  • Seoul office

    Seoul, South Korea

  • London office

    London, England, United Kingdom

  • Atlanta office

    Atlanta, Georgia, United States

  • Dallas office

    Dallas, Texas, United States

  • Durham office

    Durham, North Carolina, United States

  • Los Angeles office

    Los Angeles, California, United States

  • New York office

    New York, United States

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