Chapter 3 Graphics
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- Founded
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- Employees
- 11-50
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- 1
About Chapter 3 Graphics
Chapter 3 Graphics is a London-based motion design, live event graphics and post-production studio working across sports broadcasting, documentary film and television entertainment. Its work combines broadcast identity design, animation and visual effects with the technical delivery of graphics during live productions. The studio serves broadcasters, production companies and independent sports rights-holders.
Its capabilities span opening titles, show packages, break bumpers, presentation graphics and full brand identities for television formats and sports leagues. Alongside these design services, it produces 3D animated explainers, location maps, photorealistic computer-generated imagery and graphics integrated with filmed material. Live production work includes scoring, statistics, race telemetry and interactive analysis systems.
Design through live delivery
The studio pairs creative direction and 3D animation with real-time, on-site graphics operation. This combination supports projects that need both a consistent visual identity and graphics that respond to events as they happen. Its services extend from pre-produced sequences and weekly edit packages to presentation graphics and live playout for international sports coverage.
For Channel 4’s Formula 1 highlights, Chapter 3 Graphics has supplied broadcast package design, opening titles, break bumpers, on-screen presentation graphics and live race graphics playout. It also provided broadcast graphics and live operation across all 31 matches of UEFA Women’s EURO 2022, including daily studio analysis graphics. Other sports work includes SailGP, W Series, New Zealand Cricket and BBC NFL programming.
Beyond live sport, the studio designed the opening titles for Ben Stokes: Phoenix from the Ashes and produced title graphics and 3D car reconstructions for Hitler’s Supercars. Its portfolio also includes television entertainment and music programming, reflecting a practice that spans event presentation, factual storytelling and show identity.
Whisper Films acquired a majority stake in the company in June 2019. Within The Whisper Group, Chapter 3 Graphics retains its own commercial identity and serves external clients alongside productions from the wider group.
More about Chapter 3 Graphics
Founder and directors
Broadcast design specialist Will Butcher, also identified as William Butcher, founded the studio. The report lists William Butcher and Sunil Ramanbhai Patel as directors; it does not establish a current executive title for Butcher.
Production technology
The studio develops custom software as part of its broadcast graphics work. For BBC NFL coverage, it developed a bespoke 85-inch touchscreen for in-depth analysis. Its Tokyo 2020 Paralympic Games location maps used Cinema 4D and Dem Earth.
Notable credits
15 creditsOffices
Where Chapter 3 Graphics is based
- South Avenue Studios, 7B South Avenue, Kew, London, TW9 3EL, United KingdomLondon, England, United Kingdom
London office
HeadquartersThe studio's sole dedicated physical premises, housing motion graphics design, 3D animation and post-production suites.
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