Catsnake

Catsnake is a London-based strategic storytelling agency and film production studio focused on charities, non-profit organisations and the wider third sector. It combines creative strategy, audience research and production to help organisations explain their purpose, build support and encourage giving. Its work spans television, digital campaigns, social content, print communications and storytelling training.

Founded in 2012, the independent agency incorporated in 2013 and adopted its current legal name in March 2021. Its multidisciplinary team brings together film production, behavioural research, copywriting and legacy marketing. This combination supports projects from initial audience understanding and campaign development through to finished communications across several channels.

Fundraising and campaign development

Legacy fundraising is a central area of Catsnake's work. The agency develops gifts-in-wills propositions, acquisition campaigns and stewardship strategies, alongside direct response television advertising and digital supporter acquisition. Its strategic services include brand positioning, cases for support, narrative frameworks and donor journey mapping, connecting an organisation's fundraising objectives with messages intended for particular audiences.

Campaign delivery can include scripts, broadcast commercials, digital creative, enquirer packs, direct-mail appeals and stewardship toolkits. Research and messaging development inform these materials, allowing the agency to work across both the central campaign idea and the communications that carry it into different settings.

Film, content and training

Catsnake produces live-action, documentary and animated films for broadcast, digital, social media and internal communications. Its production work encompasses fundraising appeals, awareness campaigns and organisational storytelling, with formats chosen around the audience and communication task.

Alongside production, it offers tailored storytelling workshops for staff and executive teams. These programmes help non-profit organisations develop and communicate their own narratives, extending the agency's work beyond individual films or advertisements.

The studio serves organisations working in conservation, health, animal welfare, human rights, arts, culture and heritage. Across these areas, its practice connects storytelling with practical fundraising and public engagement needs, bringing strategy, content production and training into a single agency offering.