Caterpillar

Caterpillar Studio is an independent boutique branding, web design and visual identity studio based in Marbella, Spain. Founded in early 2021 by creative director Lucy Hancock, it works with businesses seeking a cohesive visual identity across their brands, websites and marketing materials. Its approach connects strategic market positioning with bespoke illustration, typography and art direction.

The studio serves luxury hospitality, vacation rentals, real estate, concierge businesses, restaurants, lifestyle and wellness brands, jewelry boutiques and wedding clients. Alongside its work for businesses in southern Spain, its portfolio includes international branding, digital design and event identity projects. Remote collaboration allows it to serve clients beyond its local market.

Brand strategy and visual design

Brand identity projects encompass positioning, visual language, typography systems, color palettes, tone of voice, brand architecture and guidelines. The studio emphasizes the relationship between a brand’s market position and its visual expression, developing coordinated elements that can carry across print and digital applications.

Bespoke illustration is a distinctive part of its work. Custom heraldic crests, botanical motifs and hand-drawn iconography appear in brand identities and wedding stationery. Its wedding and event work includes visual identities and illustration suites for destination celebrations and private events.

Digital experiences and content

The studio designs bespoke websites and digital environments with an emphasis on conversion and visual continuity. Its broader offering includes social media direction and management, content creation, templates, visual curation and digital marketing assets. Commercial and editorial photography supports hospitality, restaurant and boutique business projects.

Its portfolio spans assignments combining branding, websites and social media launches, as well as more focused photography and content commissions. One-to-one consulting sessions provide founders with support for brand strategy and evolution.