Casual Films

Casual Films is an international corporate video production agency and video consultancy, also branded as Casual. Founded in 2006 by Nicholas Francis and Barnaby Cook, it develops films and video communications for enterprises and global institutions. Its work helps businesses attract talent, explain products, communicate with employees, support training and build brand awareness.

The company combines strategic consulting with creative development and production. Projects range from brand films and customer documentaries to recruitment campaigns, employee onboarding, interactive training and product explainers. Its wider output includes animation, motion graphics, social media campaigns and podcasts, with charity and nonprofit filmmaking also forming part of its work.

From strategy to delivery

Casual Films supports projects from initial concepts, scripts and storyboards through live-action filming, editing, animation and sound. Its production capabilities include aerial filming, multilingual subtitling and localization, alongside coordination of shoots across multiple markets. In-house producers, directors, animators and editors work with a vetted freelance network to deliver both individual films and larger programmes of content.

The consultancy approach connects creative decisions to a client's communication objectives. The company applies narrative science and behavioral neuroscience to its work, considering how audiences understand and respond to video as well as how a film looks. This approach supports briefs involving complex information, organizational culture and communication across international audiences.

International production

Headquartered in London, Casual Films has a production presence across Europe, North America and Asia-Pacific. Its international structure supports coordinated filming and delivery across time zones, helping clients maintain continuity across campaigns produced in different markets.

Its portfolio spans technology, financial services, automotive, hospitality, healthcare, consumer goods and nonprofit organizations. The company reports delivering between 600 and 1,000 films annually, reflecting a business model that accommodates ongoing corporate content requirements as well as standalone productions.