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castAR

Games & Interactive
Open roles
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Founded
2013
Employees
N/A
Offices
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About castAR

castAR was an augmented reality hardware and interactive software company developing projected, shared tabletop experiences. Its system combined wearable glasses, optical tracking, physical input devices and developer tools to place stereoscopic digital imagery onto retro-reflective surfaces. The company worked across consumer electronics and game development, bringing hardware engineering and software production together around a tabletop mixed-reality platform.

Its central display concept used twin micro-projectors mounted on glasses to project images onto specially prepared surfaces. Tracking technology aligned the imagery with the viewer, while a dedicated wand provided input for interaction with virtual objects. The resulting experiences included holographic board games, strategy dioramas and physics demonstrations. Alongside the glasses and controller, castAR developed an SDK and Unity plugin for building spatial applications and mixed-reality games. These tools supported its effort to establish a developer platform around the hardware.

The business grew from augmented reality research begun within Valve in 2012. After Valve redirected its hardware work toward virtual reality, the researchers received permission to retain their work and intellectual property. They founded Technical Illusions in March 2013 to commercialize the projected display system. The company subsequently moved from Washington to Silicon Valley in late 2014 and adopted the castAR name.

During 2016, castAR expanded its software operation by establishing an internal game development studio in Utah. It recruited former Disney Infinity developers and later absorbed the development staff of Eat Sleep Play to build a first-party library of mixed-reality games. The earlier games made by that team belonged to its separate studio history.

castAR ceased operations on June 26, 2017, after failing to secure further financing. Its hardware and software operations closed, and its assets entered liquidation. The underlying retro-reflective optical technology later passed to Tilt Five, a separate company established by co-founder Jeri Ellsworth and former colleagues, which continued developing the tabletop augmented reality concept.

More about castAR

Founders and historical leadership

  • Jeri Ellsworth was co-founder and president; Rick Johnson was co-founder and chief architect.
  • Darrell Rodriguez served as CEO from August to December 2016. Steve Parkis joined as president and COO in August 2016 and served as CEO from December 2016 until June 2017.

Crowdfunding and hardware development

  • The October 2013 Kickstarter campaign exceeded its $400,000 goal in two days and raised more than $1.05 million.
  • Following Playground Global's $15 million investment in August 2015, castAR refunded its original Kickstarter backers and redesigned the hardware from scratch for a consumer release.
  • The early developer prototype combined active shutter optics and a tracking camera with an RFID-enabled wand. The wand incorporated a joystick, buttons and an RFID coil for tabletop interaction.

Public demonstrations

The company presented interactive prototypes at Maker Faire, GDC and E3.

Notable credits

4 credits
  • castAR Wearable AR/VR System
  • castAR Tracking Wand
  • castAR Developer SDK & Unity Plugin
  • Tabletop AR Interactive Demonstrations

Offices

Current and former locations of castAR

3 locations
  • Palo Alto office

    Former office
    380 Portage Ave, Palo Alto, CA 94306, USAPalo Alto, California, United States

    Opened 2014 · Closed 2017

    About this office

    Former overall headquarters, housing hardware engineering, optical research and executive leadership at Playground Global's incubator campus.

  • castAR Salt Lake City

    Former office
    Salt Lake City, Utah, United States

    Opened 2016 · Closed 2017

    Internal software and game development branch established in September 2016, later expanded with Eat Sleep Play's development staff.

  • Woodinville office

    Former office
    Woodinville, Washington, United States

    Opened 2013 · Closed 2014

    Founding laboratory and garage operating from March 2013 until the company's relocation to California in late 2014.

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