C&G Partners

C&G Partners is an independent, multidisciplinary creative studio and experience design consultancy based in New York City. Its practice connects brand identity, exhibitions, digital experiences, publications, wayfinding, and websites, with a particular focus on cultural, civic, and educational organizations. The studio works across physical and digital media, developing projects that range from identity systems and architectural graphics to interactive installations and permanent museum exhibitions.

Founded in June 2005, the practice emerged when Jonathan Alger, Keith Helmetag, Steff Geissbuhler, and Emanuela Frattini Magnusson departed Chermayeff & Geismar Inc. The founders established an independent company whose name acknowledges that professional heritage. C&G Partners developed a broader practice encompassing graphic communication, spatial design, interpretation, and digital storytelling.

Connected physical and digital experiences

The studio's exhibition work includes master planning, gallery design, interpretive environments, artifact displays, and pavilion interiors. Its digital capabilities encompass touchscreen interactives, projection mapping, audiovisual environments, and interactive software. These capabilities support commissions in which exhibition content, visitor navigation, and digital interpretation form parts of a larger experience.

Branding services include strategy, visual identity systems, trademarks, guidelines, and collateral. The practice also designs books, monographs, annual reports, and campaign materials. Its environmental work covers site and interior signage, donor recognition, and architectural typography, while website projects include content platforms, interactive timelines, and online archives.

Cultural and institutional work

The portfolio includes exhibition and wayfinding design for the Bruce Springsteen Center for American Music, experience and exhibit design for the National Museum of American Diplomacy, and projects for Smithsonian Institution museums. Other commissions include the Library of Congress's Thomas Jefferson's Library exhibition, Griffith Observatory's exhibit program, and signage and identity graphics for Little Island in New York.

The studio also serves associations, foundations, public agencies, parks, libraries, and science and health organizations. Its work for these institutions spans visitor-facing experiences, organizational communications, and the visual systems that help people understand and navigate places.