Campbell Ewald

Campbell Ewald is a full-service advertising, brand strategy and marketing communications agency with roots in Detroit. Founded in 1911 by Frank J. Campbell and Henry T. Ewald, the agency combines creative development, customer experience consulting, media and content production. Its work spans automotive and mobility, healthcare, financial services, government, retail, hospitality and public health communications.

The agency develops brand positioning, visual identities and integrated campaigns across traditional and digital channels. Its creative services include copywriting, art direction, design, social content, motion design and video production, supported by post-production editing. Digital capabilities extend to website and application experience design, search marketing, CRM automation and performance measurement.

Integrated capabilities

Campbell Ewald organizes several specialist capabilities within its broader agency offering. CE/CX focuses on customer experience consulting, audience research, segmentation and journey mapping, alongside digital experience audits and design thinking workshops. The Exchange develops influencer and creator marketing programmes, including talent management and cultural activations. Story Works @ CE brings brand journalism and editorial content into campaign development, while CE MAX covers media planning, buying, programmatic execution and performance analytics.

These capabilities support work ranging from brand storytelling and national advertising to customer communications and experiential marketing. The agency combines research and creative strategy with production, distribution and measurement, allowing campaigns to connect audience understanding with execution across multiple channels. Its content offering includes both social-first material and longer-form editorial and documentary formats.

Automotive roots and continued evolution

The agency’s early development was closely connected to the American automotive industry, beginning with Hyatt Roller Bearing Company. A long relationship with Chevrolet became a defining part of its history, alongside subsequent work in recruitment, insurance, banking, healthcare and entertainment.

Campbell Ewald continues to operate as a distinct agency with its own leadership, client roster and public identity. Its current geographic presence centers on Metro Detroit and New York, following the consolidation of its former Southern California operations.