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Camouflaj

Games & Interactive
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Founded
2011
Employees
11-50
Offices
2

About Camouflaj

Camouflaj is an American video game development studio focused on narrative-driven action-adventure games and virtual reality. Founded in September 2011 by Ryan Payton and Jeffrey J. Matthews, it operates from Bellevue, Washington, with a direct branch in Kamakura, Japan. Its work combines cinematic storytelling with interaction mechanics designed around the capabilities of immersive hardware.

The studio began as an independent developer and first gained attention with République, an episodic stealth-action game funded through Kickstarter in 2012. Originally released for mobile devices between 2013 and 2016, the game subsequently reached desktop and console platforms. This original franchise established the studio's emphasis on narrative and stealth before its work expanded into virtual reality through République VR.

A focus on virtual reality

Following République VR, Camouflaj shifted its development focus fully toward VR. Working with Sony Interactive Entertainment and Marvel Games, it developed Marvel's Iron Man VR, released for PlayStation VR in July 2020 and later for Meta Quest 2 in 2022. The project translated the character's flight into a first-person VR experience built around 360-degree movement.

Under Meta's ownership, Camouflaj developed Batman: Arkham Shadow, released in October 2024 for Meta Quest 3 and 3S. Its portfolio spans an original episodic franchise and adaptations of established entertainment properties, with immersive storytelling and action-adventure design connecting these projects.

Camouflaj's capabilities include full-cycle game development, VR engineering and prototyping, narrative and level design, localization, and co-development. Its technical specialties include six-degrees-of-freedom interaction, first-person locomotion, optimization, and development for console and standalone VR platforms. The Japanese branch supports localization and international production as part of the same operating studio.

Meta acquired Camouflaj in October 2022, bringing it into Oculus Studios. Following Reality Labs restructuring in January 2026, Meta representatives confirmed that the studio remained operational, with a core development team continuing work on experiences for next-generation interactive hardware.

More about Camouflaj

Founders and international production

  • Before founding Camouflaj, Ryan Payton contributed to Metal Gear Solid 4: Guns of the Patriots and Halo 4.
  • When the Japanese branch opened in March 2022, it was co-headed by Payton to strengthen cross-border production and localization.

Recognition

  • Batman: Arkham Shadow won Best VR/AR Game at The Game Awards 2024 and Immersive Reality Game of the Year at the 28th Annual D.I.C.E. Awards in February 2025. These awards recognize the game.
  • The report credits Marvel's Iron Man VR with five “Best PSVR Game” awards, although it does not identify their awarding organizations.

Notable credits

5 credits
  • Batman: Arkham Shadow
  • Marvel's Iron Man VR
  • République: Anniversary Edition
  • République VR
  • République

Offices

Where Camouflaj is based

2 locations

  • Bellevue office

    Headquarters
    10620 NE 8th St., Suite 203, Bellevue, WA 98004, United StatesBellevue, Washington, United States

    Opened 2011

    Primary production studio and overall administrative headquarters. The report separately identifies a corporate registered address.

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  • Kamakura office

    Kamakura, Kanagawa, Japan

    Opened 2022

    About this office

    Internal development and localization branch operating through Camouflaj Holdings, G.K., established in March 2022 to support international production.

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