The Booth
- Open roles
- 0
- Founded
- 2010
- Employees
- 1-10
- Offices
- 1
About The Booth
The Booth is an independent animation and motion design studio based in Toronto, Ontario. Also known commercially as By the Booth, it develops strategic animation for marketing leaders, enterprise businesses and advertising agencies. Its work focuses on making complex products, services and business ideas easier to understand through visual storytelling.
Founded in 2010, the studio combines creative strategy with design and animation production. Financial services, insurance, fintech and enterprise software are prominent areas of its practice, alongside consumer brands and nonprofit organizations. Its projects address communication needs ranging from product explanations and brand repositioning to awareness campaigns and donor engagement.
From messaging to motion
The studio's services span strategic discovery, messaging frameworks, campaign concepts and creative direction. During pre-production, it develops scripts, storyboards, style frames, concept art and illustrations. Production capabilities include 2D and 3D animation, motion graphics, character design and interface animation. Voiceover casting and direction, sound design, audio mixing and original music scoring support the finished work.
Its approach connects audience insights and business objectives with campaign narratives and animation execution. Deliverables can extend beyond a single video into brand motion systems, educational series and assets adapted for broadcast, digital advertising, social platforms and out-of-home media. The studio also works with advertising agencies through partner production, white-label animation and campaign extensions.
Campaigns and communication systems
The portfolio includes educational animations for Facebook's Professional Dashboard, a motion system for VMware Explore events and brand motion guidelines for Caseware's global launch. Other engagements include Coca-Cola's Unlock Summer, Uber's Drive Now social campaign and Onlia Insurance's Safety Obsessed campaign.
These projects reflect a practice that brings together explanatory content, brand storytelling and animation designed for use across multiple channels. Alongside commercial campaigns, the studio develops communications for purpose-driven organizations, including work supporting donor engagement.
More about The Booth
Leadership
- Garus Booth is the founder and Executive Creative Director.
- Mat Martel is Lead Animator, Cian Nolan is Creative Director, and Binay Brar is Growth & Partnerships Director.
Production approach
The studio describes four phases in its process: Listen, diagnosing communication friction and messaging hurdles; Define, aligning audience insights with business goals; Engage, developing adaptable narratives across marketing funnels; and Make, producing animation from storyboard to final mix.
A small core team scales production through an international network of illustrators, character designers, voice talent and sound collaborators, including Sanctus Audio.
Industry conversations
The studio produces Creative Tangent, a podcast hosted by Garus Booth exploring marketing psychology, creative constraints and strategic decisions in brand storytelling.
Earlier history
The report traces Garus Booth's freelance and design production activity to circa 2003, before formal studio operations. The studio's domain was registered on May 24, 2005.
Notable credits
10 creditsOffices
Where The Booth is based
- Toronto, Ontario, Canada
Toronto offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: 63 Austin Avenue, Toronto, ON M4M 1V7, Canada Email: garus@bythebooth.com Phone: +1 (416) 569-9681 Current headquarters and production studio in Leslieville, following relocation from 181 Carlaw Avenue. --- **Office** Status: inactive / historical Address: 181 Carlaw Avenue, Suite 213, Toronto, ON M4M 2S1 Former studio premises in Leslieville, preceding relocation to 63 Austin Avenue.
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