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Bully! Entertainment

Immersive & Virtual Production
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Founded
2006
Employees
51-200
Offices
4

About Bully! Entertainment

Bully! Entertainment is a creative technology and immersive experience studio combining storytelling, digital production and interactive development. Founded in Baltimore in 2006, it began in 2D and 3D animation, visual effects and game design before expanding into emerging technologies. Its work connects physical environments with digital content through brand activations, applications, games and large-scale installations.

The studio develops augmented, virtual and mixed reality experiences alongside real-time 3D applications, WebAR, interactive graphic novels and digital storytelling. Its capabilities span volumetric video capture, gesture recognition, touchscreen interaction and generative AI integrations. Production draws on Unreal Engine, Unity 3D, Three.js, WebGL and 8th Wall, with development for platforms including Meta Quest, Apple Vision Pro, iOS and Android.

From concept to deployment

Projects can encompass emerging technology strategy, concept development, visual design, UI/UX, storyboarding and experience architecture. The studio also produces characters, environments, CGI, animation and motion graphics, supported by front-end and back-end engineering. Delivery includes cross-platform quality assurance, content management and platform integrations, and on-site support for live experiences.

Its portfolio spans educational storytelling, enterprise presentations, immersive training, sports installations and live performance. For NASA, the studio developed the First Woman ecosystem, combining interactive graphic novels with AR/VR applications and educational web content about future lunar exploration. Its Burger King activation with BBH London used WebAR and volumetric capture to bring a performance by Tinie Tempah to food packaging.

Other projects include Microsoft volumetric XR experiences, Lumen interactive AI presentations, Confluent mixed-reality experiences and a 360-degree onboarding platform for Mondelēz International. The studio has also delivered gesture-based sports interaction for Samsung and digital stage environments for a Swan Lake ballet production.

Bully! Entertainment works across entertainment, technology, aerospace, automotive, healthcare, consumer brands, sports and professional services. Its international production network connects leadership and creative direction in Baltimore with technical production in Chișinău and client partnerships and creative development in London.

More about Bully! Entertainment

Leadership

Founder Carlson Bull is identified as CEO and Chief Creative Director in the supplied research.

Research and experimentation

The internal Bully! Labs R&D unit explores experimental prototypes in interactive graphics, spatial computing and digital installations.

Production framework

The Chișinău operation is a registered resident of the Moldova Innovation Technology Park (MITP). The report identifies this hub as a core contributor to the studio's production pipelines.

Notable credits

21 credits
  • NASA — First Woman XR Ecosystem
  • NASA — First Woman: Expanding Our Universe
  • Microsoft — GenAI Tower
  • Microsoft — Connected Experiences Tech Story
  • Microsoft — Forbes 30 Under 30 "Face the Pitch"
  • Microsoft — Smart Venues Sales Tool
  • Microsoft — US Open Golf Interactive Experience
  • Burger King / BBH London — Tiny Tinie Performs Whoppa on a Whopper
  • PBS & BBC — Walking with Dinosaurs
  • Lumen Technologies — Better Together
  • Lumen Technologies — AI Event Co-Host
  • Lumen Technologies — Demystifying AI
  • Mondelēz International — Virtually Here HR Platform
  • Confluent — Data Streaming Tournament
  • Confluent — The Data Streaming Revolution
  • iTicket / Chișinău Green Theater — Swan Lake National Ballet
  • Henry Schein — Dental Dash
  • Samsung — Blue Jays Pitch Moment
  • Octosam: Fear the Dreg
  • Creative Factory Blimp
  • Archivo Short Film

Offices

Where Bully! Entertainment is based

4 locations

  • Baltimore office

    Headquarters
    3000 Falls Rd, Suite 400A, Baltimore, MD 21211, USABaltimore, Maryland, United States

    Global headquarters in the Mill No. 1 complex, housing executive leadership, account management and creative direction.

    +1 410-336-5767
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  • Guadalajara office

    Guadalajara, Jalisco, Mexico

  • Chișinău office

    Dimitrie Cantemir Boulevard 5/4, Suite 503, MD-2001, Chișinău, Republic of MoldovaChișinău, Chisinau, Moldova
    About this office

    Core production hub for real-time 3D, animation, visual effects and full-stack development. Bully Studio C SRL is identified as an internal administrative vehicle within the unified studio operation.

    natalia.belicova@bullyentertainment.com+373 60 174 858 / +373 79 400 104
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  • London office

    The Old Town Hall, 4 Queen's Rd, London SW19 8YB, United KingdomLondon, England, United Kingdom
    About this office

    Direct UK and European branch supporting client engagements, creative technology direction and regional accounts. Relocated from Wimbledon Stadium Business Centre on Riverside Rd.

    +44 7985 779 850
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