Bright Little Labs
- Open roles
- 0
- Founded
- 2015
- Employees
- 1-10
- Offices
- 1
About Bright Little Labs
Bright Little Labs is a British children’s media and edutainment studio founded in 2015 by Sophie Deen. It develops educational intellectual properties that combine character-led storytelling with interactive play, introducing children aged 3 to 11 to computer science, critical thinking and digital literacy. Its work spans illustrated books, browser and mobile games, digital learning materials and live experiences, with an emphasis on inclusive characters and diverse role models.
The studio brings computing concepts into adventure stories and puzzles. Its educational materials address algorithms, logic and debugging, with the Agent Asha franchise mapped to Key Stages 1 and 2 of the UK National Computing Curriculum. Online safety is another focus of its children’s learning content.
Stories across books and games
Detective Dot, the studio’s first major intellectual property, introduces an 11-year-old technology enthusiast working for the Children’s Intelligence Agency. The property combines a children’s book, a STEM adventure pack and digital missions that explore logic and computer science.
Agent Asha expands the studio’s spy storytelling with an 11-year-old hacker from Wembley, London. The franchise includes a spy book trilogy written by Sophie Deen and published by Walker Books, alongside interactive browser activities and mobile puzzle adventures. Titles include Agent Asha: Mission Shark Bytes and Agent Asha: Double Trouble Alert.
The Children’s Spy Agency web portal and CSA Spy World extend these stories into coding and logic games, placing children in spy training missions. The studio has also developed an Agent Asha live edutainment experience for KidZania London, taking its interactive learning approach into a physical setting.
Beyond its own franchises, Bright Little Labs supports the development of new children’s concepts through Bright Little Labs Ventures. Its work combines original IP development, cross-media production and educational game design, connecting narrative entertainment with curriculum-aligned learning.
More about Bright Little Labs
Leadership
Sophie Deen serves as CEO and an active company director. Investor representative directors Vanessa Brookman, Jon-Marcus Emil Ryder and Sarah Lingard Tierney ended their appointments on 16 December 2024.
Early development and investment
The company’s early development included a Kickstarter campaign and participation in Bethnal Green Ventures, a Cabinet Office-backed technology accelerator. In June 2018, Turner International’s Digital Ventures & Innovation fund made a strategic minority equity investment to expand the studio’s digital offering and support animated content development.
Creator support
Bright Little Labs Ventures provides development funding, mentoring and co-production pathways for diverse, underrepresented creators making learning-inspired children’s media. Its model includes incubating and optioning original concepts.
Recognition
The report credits Bright Little Labs with the EDF Energy STEM Pulse Award and recognition as the Independent’s Top Coding Toy for three consecutive years.
Notable credits
5 creditsOffices
Where Bright Little Labs is based
- Kalculus, 119 Marylebone Road, London NW1 5PU, United KingdomLondon, England, United Kingdom
London office
HeadquartersAbout this office
Overall headquarters, operational base and registered office. Product development, IP design, publishing rights management and online platform operations are administered from London.
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