Brand New School

Brand New School is an independent multidisciplinary creative company and production studio founded in Los Angeles in 2000 by Jonathan Notaro. It partners with brands on strategy, visual identity, design, motion and production, bringing conceptual development and execution together within one company. Its work spans advertising campaigns, broadcast identities, product storytelling, digital experiences and interactive installations.

The company began with broadcast identity and motion projects for networks including MTV, VH1 Classic and Cartoon Network. It subsequently established a New York studio and expanded into London, developing from a boutique motion graphics and commercial animation business into a broader design-led creative partner. Its geographic presence supports a practice that combines brand development with film production and emerging creative technology.

From strategy to production

Its capabilities are organized into four connected areas. Brand & Strategy covers cultural insights, positioning, messaging, brand platforms, social strategy and campaign frameworks. Creative & Design develops concepts, creative direction, copywriting, visual identities and design systems, translating strategic decisions into a brand’s visual and verbal expression.

Motion & Content brings together motion design, film direction, live-action production, CGI animation, visual effects and editorial. These disciplines support projects ranging from animated product demonstrations and character-led campaigns to mixed-media films and network branding packages. The studio works across both 2D and 3D animation, combining graphic design with cinematic and live-action approaches where projects require them.

Creative Technology extends its work into experience design, app and web development, creative tooling, AI pipelines, consulting and research prototypes. Alongside campaign production, these capabilities support interactive installations and custom generative AI tools.

Brand New School serves technology, media and entertainment, consumer goods, retail, automotive, industrial, telecommunications and electronics clients. Its portfolio includes brand systems, product launches, commercial films and experiential work, reflecting a business that connects brand positioning with the production of content and experiences across multiple platforms.