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BrainPOP

Games & Interactive
Open roles
0
Founded
1999
Employees
201-500
Offices
2

About BrainPOP

BrainPOP is an educational technology and digital media company creating animated lessons, interactive games, and curriculum resources for students and teachers. Founded in 1999 by Dr. Avraham Kadar and Chanan Kadmon, it serves the K–12 education market, with much of its content focused on elementary and middle school learning. Its resources support classroom instruction, school district subscriptions, homeschooling, and family learning.

The platform combines short animated movies with quizzes, investigations, and activities that encourage students to apply what they learn. Its library includes more than 1,000 animated shorts spanning science, mathematics, social studies, English, health, engineering and technology, and arts and music. Recurring characters include Tim and Moby, while Annie and Moby guide younger learners through BrainPOP Jr., designed for kindergarten through third grade. Additional offerings include BrainPOP Science, which supports middle school inquiry through investigations and simulations, and BrainPOP ELL for English language learners.

Games and student creation

GameUp brings together curriculum-aligned learning games, combining BrainPOP's own productions with curated titles from external partners. Proprietary games include Sortify, which explores categorization and knowledge organization; Time Zone X, which challenges students to sequence historical events; The Meaning of Beep, a contextual vocabulary puzzle; and Guts and Bolts, which introduces interconnected human body systems.

Student authoring tools extend the platform beyond watching and answering questions. Make-a-Map supports concept mapping, Make-a-Movie enables animation and storytelling, and Creative Coding introduces coding-based creation. These activities let students organize ideas and demonstrate understanding through their own work.

Support for educators

My BrainPOP provides assignment tracking and classroom assessment tools, while Quiz Mixer helps teachers assemble quizzes. BrainPOP Educators supplies lesson plans, teaching guides, professional learning resources, and certification opportunities to help educators integrate the platform into instruction.

KIRKBI A/S acquired BrainPOP in October 2022. The company continues to operate independently within KIRKBI's portfolio, combining educational content production with software development and digital learning tools.

More about BrainPOP

Leadership

As of the October 2026 research, Scott Kirkpatrick is Chief Executive Officer, Raffi Kahane is Chief Technology Officer, and founder Dr. Avraham Kadar serves as a board member. Jørgen Vig Knudstorp is Chairman of BrainPOP and Executive Chairman of LEGO Brand Group.

Origins and reach

Kadar, a pediatrician and immunologist, initially conceived the animated lessons to explain complex medical and scientific concepts to young patients. The report states that BrainPOP reaches more than 25 million students annually and is used by approximately two-thirds of U.S. school districts.

Educational partnerships

GameUp's external titles include contributions from scientific and cultural institutions. BrainPOP curates these partner games for curriculum alignment, helping teachers connect game mechanics with classroom instruction.

Notable credits

10 credits
  • GameUp
  • Sortify
  • Time Zone X
  • The Meaning of Beep
  • Guts and Bolts
  • BrainPOP Jr.
  • BrainPOP Science
  • Make-a-Map
  • Make-a-Movie
  • BrainPOP ELL

Offices

Where BrainPOP is based

2 locations
  • New York office

    Headquarters
    71 W 23rd St., 17th & 18th Floors, New York, NY 10010, USANew York, United States

    Global headquarters supporting executive leadership, content creation, curriculum design, animation production, sales, and marketing.

  • Tel Aviv-Yafo office

    Meitav St 11, Tel Aviv-Yafo 6789812, IsraelTel Aviv-Yafo, Tel Aviv District, Israel
    About this office

    BrainPOP engineering and regional hub supporting software engineering, web application development, R&D, and localized platform operations through Brainpop Israel Ltd.

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