BOOM CGI
Good ideas aren’t born quietly — they go BOOM!
- Open roles
- 0
- Founded
- 2015
- Employees
- 1-10
- Offices
- 1
About BOOM CGI
BOOM CGI is a London-based creative studio specialising in CGI illustration, 3D animation, visual effects and post-production. Established in 2015, it creates still and moving imagery for advertising agencies, brands and corporate clients. Its work serves international markets across the United Kingdom, Europe, North America, the Middle East and Asia-Pacific.
The studio combines photorealistic image-making with character development, product visualisation and animated storytelling. Its illustration work includes campaign visuals, key art, creative concepts and images for print and digital use. Product projects range from commercial renders and packshots to detailed digital twins, allowing physical products to be represented through carefully constructed 3D models, materials and lighting.
Animation and visual effects
BOOM produces narrative animation, character animation, motion graphics and animated project breakdowns. Its technical capabilities include particle effects, fluid dynamics and cloth simulation, alongside environment design and pre-visualisation. For projects combining live action with computer-generated imagery, the studio provides compositing, environment replacement, clean-up, colour grading and effects integration. Digital retouching complements its still-image production.
Commercial and scientific imagery
Its commercial portfolio spans sportswear, automotive, consumer technology, food and drink, beauty and retail. Supported projects include CGI modelling and particle simulation for the Nike Phantom VSN boot, Samsung product-launch imagery, Under Armour campaign visuals and liquid simulation for Patrón. Beauty work includes product animation and rendering for Omorovicza’s Skincare Super Serum campaign.
Medical and scientific visualisation is another established area of work. BOOM creates biological animation, pharmaceutical imagery and explanations of medical devices, translating cellular processes and technical mechanisms into visual sequences. Examples include bone-marrow animation for Ossein, radiotherapy-system animation for Elekta Harmony and CoolSculpting machinery visualisation produced through DDB Remedy.
Across these disciplines, its services extend from individual campaign images to animated product explanations and integrated visual-effects production. The range connects advertising image-making with technically detailed product and healthcare communication.
More about BOOM CGI
Leadership
The operating company's directors are Richard James Watkins, appointed on 16 February 2007, and Gary Foster, appointed on 29 November 2022. These are corporate directorships; the report does not establish studio executive titles or identify either director as BOOM CGI's founder.
Production model and development
The studio combines a core team of artists and producers with a scalable network of specialist modellers, animators and compositors. Its described production model assigns specialist skills to multidisciplinary briefs rather than relying on individual generalists.
Recent research and development includes hybrid workflows combining generative AI with bespoke 3D pipelines, alongside procedural simulation and multilayered photorealistic creature and environment development.
Historical representation
During its formative years, BOOM worked closely with creative talent agency JSR, which represented its artists and established the historical BOOM CGI LIMITED corporate vehicle.
Notable credits
12 creditsOffices
Where BOOM CGI is based
- Somerset House, South Wing, Strand, London WC2R 1LA, United KingdomLondon, England, United Kingdom
London office
HeadquartersPrimary creative studio and overall company headquarters.
Open roles
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