BOND

BOND is an independent entertainment marketing and creative advertising agency founded in Los Angeles in 2012. Based in Hollywood, it develops campaigns for theatrical films, television, streaming series, video games and consumer brands. Its work spans audience strategy, trailers, key art, digital content, social campaigns, packaging and experiential activations.

The agency brings together artists, editors, copywriters, strategists, producers and technologists across complementary disciplines. Its campaign work connects visual identity, moving-image advertising and audience engagement across entertainment touchpoints, with capabilities extending from initial creative positioning through production and finished promotional assets.

Campaign development and production

BOND's audio-visual teams create theatrical trailers, teasers, television spots, launch promos and presentation sizzles. Its key art and print practice develops posters, illustrated artwork, typography and campaign identities, alongside retouching, finishing and home entertainment packaging. Live-action production, photo shoots and asset capture support the creation of campaign material.

Digital and social teams develop platform-specific experiences, social video, interactive marketing and fan engagement. Strategy work translates audience data and cultural analysis into creative positioning and campaign roadmaps. The agency also provides packaging and product design, including visual identities for home entertainment releases.

Entertainment and franchise work

BOND's portfolio includes campaigns for films such as The Batman, Sinners, Wicked and Nosferatu, alongside television and streaming projects including The White Lotus, The Penguin and Andor. Its gaming work includes campaigns and promotional assets for the Battlefield, Borderlands and Resident Evil franchises.

The scope of its contribution varies by project. For The Batman, the supplied research identifies audio-visual, digital and social, key art, packaging and strategy work. Other assignments focus on individual campaign elements or combinations of disciplines. BOND collaborates with entertainment studios and streaming services including Warner Bros. Discovery, Sony Pictures, Universal Pictures, Paramount+, Apple TV+, Netflix, HBO/Max and Disney.